Shop ZUTTO for the long lasting treasures.Explore Japanese products, gifts, womenswear, menswear, and home accessories online.

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About ZUTTO

Keep it long, treasure it long.

ZUTTO would like to introduce you to our products that people from around the world
including our own TRAM members have adored since we started our journey together.

Our materials are ethically sourced where possible and our products are
both environmentally-friendly and designed with care and attention.

We believe behind each product you purchase, could build a story
if you find the idea, passion and spirit to live it.

We hope you enjoy browsing and exploring our selection
and every item you purchase you keep and treasure for a long time to come.

ZUTTO selects products based on the five policies described below.
All products are applied to at least one of the policies and also are not contrary to the others. We believe that every product would be your long-lasting partner.

Admired designs

We choose products that are well-designed or the ones have a long history of manufacturing.

Outstanding background and concepts

We choose products that are handcrafted by experienced artisans and produced with traditional skills.

Safely made

We choose products that are natural, organic and environment-friendly.

Useful and practical

We choose products that can be continually used for years and the ones are universally usable.

Products with happiness

We choose products that make you feel happy and relaxed.

ZUTTO believes that continuous use of one product minimizes waste. We attempt to enhance benefits for the environment.

Products we introduce on ZUTTO are all stored and packed in our warehouse and are sent to our customers. Our warehouse can be seen from the link below. We transform an elementary school closed in 2012 to our warehouse.