Keep it long, treasure it long.

Always keep it in your pocket

Noto Jofu is born from the techniques inherited from generation to generation and the careful craftsmanship. The sheer feeling created by the roughness of the weaving density while hand-woven is likened to "cicada wings", and its lightness and thinness, and the beauty of the material are attractive hemp textiles.

One of the features is the expression of each Kasuri made by craftsmen. The biggest feature of Noto's hand dyeing is the fine and clean Kasuri pattern with less bleeding. The Kasuri pattern created by Noto's original comb stamping and roll printing is a delicate and elegant color pattern that gives a traditional yet modern beauty.

This time, I would like to introduce a business card holder made from a piece of Noto Jofu. A business card holder of Noto Jofu that gives you a simple warmth from the clean Kasuri pattern and the calm colors. For greetings, I'm looking forward to taking this business card holder out of my pocket.

The Kasuri pattern adds a unique accent to the business scene and everyday life, while having a simple design that blends into everyday life. There are two pockets on the left and right so that you can easily organize your business card and the business card you received, and there is a thin core between the fabrics, so you do not have to worry about the card breaking. Furthermore, it is excellent not only for business cards and cards, but also as an accessory case. With a design that can be selected by both men and women and its high practicality that is active in everyday life, it is a Japanese accessory that will be appreciated as a gift for Mother's Day, Father's Day, or a birthday gift for loved ones.

The traditional heart that is inherited

Notojofu, which continued to improve its technology during the Edo period. Jōfu means fine hemp textiles.
Yamazaki Asa Textile Studio continues to convey traditional culture and aesthetics by inheriting hand-dyed techniques from generation to generation, even as kimonos are becoming more and more popular after the war. Now, 130 years after its founding, as the only weaving source of Noto Jofu, we are launching linen textile products that give you a taste of high-quality weaving in order to pass on the appeal of Noto Jofu to the next generation.

Another characteristic of Noto Jofu is that it uses ramie (ramie), which has been used since ancient times in Japan, instead of general linen (flax). Ramie (ramie) is said to have the most firmness and crispness among natural fibers, and is an excellent material that has a sense of sheerness, luster, and lightness. It is durable enough to be used for decades, and the more you wash it, the softer it feels, so you can use it for a long time while enjoying aging.

Noto Jofu's new everyday style

Yamazaki Hemp Textile Studio was founded in 1891 (Meiji 24) as a Konya (dyeing shop) in Hakui City, Ishikawa Prefecture, where hemp was once produced. It is the only orimoto that inherits the craftsmanship of Noto Jofu for over 100 years.

Although it was designated as an intangible cultural property in Ishikawa Prefecture in the early Showa era, the demand for kimono decreased due to westernization, and the number of craftsmen in the production area decreased. cloth. Even so, many people come from rural areas to learn handicrafts, so in order to pass on the traditional techniques that have been preserved for generations to the next generation, we are trying to propose the value of Noto Jofu in the new era. "Noto Jofu" was established.

Noto Jofu's only Orimoto Kobo produces "Noto Jofu", which uses traditional Kasuri textiles and hand-dyed techniques that are unique to Jofu, with the theme of encountering traditional Noto textiles and dignified everyday life. We continue to make linen fabrics that blend in with.