Keep it long, treasure it long.

New sneakers born in Nara

TOUN's women's sneakers Three with a cute colony form. Inspired by "wrapping" shoes, which can be said to be the origin of footwear, this design creates a soft feel and a distinctive shape. The simple structure with a notch in a piece of leather is the softest and most comfortable to wear in TOUN.
The main sneakers here are TOUN's brand color, Green. The neutral and gentle impression of the green, which does not contain any assertions or meanings, is a wonderful match for any coordination.

TOUN's sneakers, which are created by a slightly unusual combination such as those designed by graphic designers manufactured by leather shoe makers, have a crafty finish that does not feel inorganic and feels the warmth of people. It has a simple appearance and is adorable, and it fits into various coordination without being greatly influenced by fashion. The suede fabric makes the sneakers look sophisticated and calm, so it is also recommended for those who are looking for sneakers that are not too casual.

The charm of environmentally friendly cowhide

TOUN contributes to a healthy and beautiful life by making shoes in a way that has less environmental impact. The cowhide used for the upper looks a little more rugged than normal suede when viewed from the outside, but the back side feels smooth and comfortable. It's durable and relatively easy to care for, so you can wear it easily, and while you're wearing it, you'll become more familiar with the shape of your feet, and you'll see changes in facial expressions. I am also attracted to the place where you can taste.

Hybrid of leather shoes and sneakers

Of course, such cowhide is used, but the appeal of TOUN sneakers is that the "comfort of walking" of sneakers and the "high durability" of leather shoes are compatible.

The "comfort" of sneakers is that they fit your feet and you don't get tired even when you walk, but TOUN has achieved this firmly while using thick cowhide. Based on ergonomics, we use an original wooden pattern that emphasizes "holding your foot firmly on the instep", so you will not get tired even if you continue to wear it, and with ordinary leather shoes, two pieces of leather are layered. Minimize, and make the foot feel soft from the beginning while having a leather-like elasticity. Combined with the feel of leather, you can enjoy the feeling of gently sticking.
Also, we are particular about the insoles. The base is a sponge material with moderate softness and elasticity, which absorbs the hardness of the ground and does not make you feel pushed up, and it also has a sense of stability, so you will not get tired easily. The surface is made of pig leather, which has excellent breathability and hygroscopicity, so it won't get stuffy even in the summer and you can wear it cleanly.

The "high durability" of leather shoes means that it is difficult for the sole to come off and the bent part to crack, which is seen in sneakers. It is realized by adopting the manufacturing method of leather shoes (sewn around). In addition to its toughness, the warp of shoes, which is often noticeable when wearing leather shoes, is prevented by inserting an elongated steel plate called a shank between the upper and sole, so the beautiful form lasts for a long time.
Even if the sole is worn out, you can replace it with a repair and have it repaired, so you can rest assured.

Nostalgic, but new

TOUN was born in 2020 by Oriental shoes, a leather shoe manufacturer in Nara prefecture. We aim to be a brand that conveys the background of manufacturing while advocating the concept of "New nostalgic," which means learning from the passage of time and creating new things.

The founder, Tsuneo Matsumoto, experienced the Burmese (now Myanmar) front in World War II and learned that the lack of shoes in the battlefield can lead to death. After the war, he decided that it was his mission to make shoes and serve society, and in 1947 he started making shoes as Matsumoto Kogyosho. In 1957, we established Toyo Shoe Co., Ltd., our predecessor, and worked to popularize shoes widely.
In 1964, the company name was changed to Oriental shoes, and Western machines were introduced to produce shoes manufactured by the Goodyear and McKay methods. Eventually, the technology was recognized, and we partnered with brands from Western countries such as Italy and France. Absorbing the essence of each brand became the basis for making shoes for our own brand, and after that we expanded the range of technology while working on OEM for various brands.

Our own factory in Yamatokoriyama City, Nara Prefecture, which is also known as the production center of men's shoes, manufactures a wide range of shoes from dress shoes to sneakers by various manufacturing methods such as Goodyear and stitch down.
We propose high-quality men's shoes with the aim of making shoes that are domestically produced and comparable to European shoes, and we have established a system to manage everything from wooden pattern production and outsole mold design to design, sample production, and main production. Is a consistent manufacturer.