Keep it long, treasure it long.

Nostalgia and newness

Leather sneakers that make you feel nostalgia and newness at the same time with slender and lean functional beauty. The sneakers produced by the makers who have been making shoes for us Japanese for more than 120 years have the same sense of security that they gently wrap their feet so that they can be close to their daily lives.

Feel the history

BELTED series sneakers with cute accents on the side belt tape. This belt tape hides the hardships and stories unique to the rare vulcanized manufacturing method.

The 1970s laid the foundation for all sports shoes, from basketball to running. With the vulcanized manufacturing technology of the time, sneakers that used leather for the upper did not adhere well to rubber, and it was not possible to make sneakers with sufficient durability. Cotton herringbone tape was adopted after repeated various trials to find out if it could be made more durable. By wrapping this in a belt shape and adhering it, we were finally able to obtain sufficient durability.

Asahi's BELTED series was created by discovering the design of this technique again. The leather used for the upper is a high-quality suede material with short hair. The sneaker BELTED L017 NAVY has a beige x dark green sway upper and a navy belt that enhances the charm of the retro BELTED series. Asahi leather sneakers that you don't want to wear with people in the city but want to deliver high quality sneakers.

Made by the vulcanized method

Manufactured as a part by skilled craftsmen in Japan. The vulcanized manufacturing method that causes a chemical reaction by applying a rubber sole with heat and pressure close to 120 degrees to the canvas upper is adopted. This vulcanized manufacturing method can significantly increase the strength and elasticity of the upper and sole of shoes, but it requires the hands of skilled craftsmen, so it is a rare manufacturing method that can only be handled in a limited number of factories in Japan. .. It is a special pair that can be worn for a long time due to its excellent durability due to the time and effort required.

From a long-established store that supported Japanese shoe culture

Asahi is the shoe brand of Asahi Shoes, a shoe maker that has supported Japanese shoe culture for over 120 years since it was founded in Kurume City, Fukuoka Prefecture in 1892. Asahi Shoes started when the founder Tokujiro Ishibashi founded the tailoring business (sewing industry) "Shimaya", which is the predecessor of the current company, and the business was taken over by his two sons. Until then, they felt the inefficiency of the tailoring industry, which makes various products such as foot bags under shirts and trousers, and in 1907 they changed the business of "Shimaya" to "specialized in foot bags". Established our own factory by expanding the company by introducing electric machines and integrated production from cotton cloth. The stick-on underground foot bag that we have developed (a foot bag with a rubber sole) has gained popularity, and the company will grow even larger. In this production, it was disadvantageous in terms of profitability to purchase and process rubber, so we decided to carry out integrated production from rubber in-house. This has led to the current production of shoes. This Asahi is an independent brand as a separate line with the desire to provide more shoes that can be worn by both men and women, such as deck shoes and slip-ons made by such Asahi shoes.