Keep it long, treasure it long.

Basic foot

A pair of basic shoes. If you have it, you can go out every day without any problems. It's nice to enjoy fashionable colors and designs, but if you have a basic pair or outfit, you'll feel reassuring. PRAS sneakers are a pair you want to add to your basic style. The sneaker is made with a special manufacturing method, so it has the advantage of being able to be used even after many years.

You can tell when you wear it

SHELLCAP DECK KINARI×OFF WHITE is a combination of unbleached and rubber that makes you feel nostalgic. SHELLCAP comes from the seashell motif of the toe cap, and features a thick rubber sole and a rounded toe. The vulcanized manufacturing method allows the body and bottom to be firmly glued together, making for a natural combination of different materials. The upper part uses Kojima canvas, which has been manufactured by Toyota Loom since 1960, and the texture increases with use.

Each pair is made by skilled craftsmen, such as sewing, rubber wrapping, and silk screen printing on the insole, and the detailed handwork is conveyed every time you wear it. When you put your foot in, it completely covers your instep and heel, and the bottom is stable. Although it looks simple, you can actually feel that it is full of attention to detail.

KINARI×OFF WHITE is a sneaker with a slightly lighter color than pure white. Try wearing it with an all-white outfit, or pair it with rolled-up denim. It does not make a strong statement, so it is a sneaker that you want to wear every day without worrying about styling.

Vulcanized manufacturing method for Japanese style

PRAS is based on the philosophy of "JAPANISM PRODUCT", which aims to appeal not only to the appearance of the product but also to the inner part of Japan. We believe that internal Japaneseness is a characteristic of manufacturing that Japanese people have long cherished, such as "facing materials with sincerity" and "delicate and honest manufacturing", and disseminating this characteristic both domestically and internationally. However, it was the beginning of the brand that I thought that gaining empathy by actually wearing the product would be necessary for Japan in the future.

In addition, from the desire to create a universal product that will last for the next 10 years and beyond, rather than a temporary fad, we focused on simple sneakers that go well with any outfit. PRAS sneakers were announced with the addition of manufacturing methods.

The vulcanized manufacturing method used in PRAS sneakers is a manufacturing method in which the sneaker body and sole are laminated together. Unvulcanized rubber that has not yet hardened is sandwiched between the sneaker body and the sole, and it is put in a special pot and subjected to high temperature pressure while sulfur and vulcanizing agents are added. In this "vulcanization" process, the sole and the upper (body of the shoe) are bonded together, and parts made of different materials, such as the canvas body and the rubber sole, can be integrated.

Sneaker rubber, which has been made over a long period of time using the vulcanized manufacturing method, has the original property of returning properly even when stretched, and being bouncy and supple. As a result, the fit to the foot is very good, and in addition to being able to kick off smoothly, the bottom is hard to peel off. In addition, rubber tape is wrapped around the boundary between the sneaker body and the rubber sole for reinforcement, making it durable against lateral movement, so it can be used as a sneaker that can be worn for a long time. They will do it for you.