Keep it long, treasure it long.

vitality and reset

Spending time in a room enveloped in a pleasant scent is effective in relieving stress and relaxing both physically and mentally. In addition, by placing your favorite scent in your home, it will be like a switch that switches between such feelings of relief when you come home. British fragrance brand ELM RD (Elm Road) creates fragrances for people who spend their days in a hurry.

The reed diffuser FREEDOM has a cylindrical glass container that can be used as an interior decoration. The aroma oil sucked into the reed evaporates in the air, spreading the scent throughout the room. Since it does not use fire, it can be safely used in homes with small children or when relaxing before going to bed.

Premium fragrance and design

ELM RD carries out all processes by hand by British craftsmen, from manufacturing candles, fragrances and containers to assembling packages. All processes are made with an emphasis on "handwork," "fine design," and "high quality."

FREEDOM is a scent formulated to give you energy and reset your feelings. It is also interesting that each scent created by ELM RD has an image, which evokes various memories and emotions and helps you feel at peace.

▽ SCENT NOTES
TOP: Eucalyptus, Basil, Lemon
HEART (MIDDLE): Lavender
BASE: Atlas Cedar, Fur Needle

▽ SCENT IMAGE
I feel stuffy in a narrow space like being wrapped in a cocoon, but with just a little bit of light, I can see the blue sky, the chirping of birds, and the green trees. By gradually freeing yourself from the things that have limited you and discovering a rich environment, your heart will dance and your feelings will rise. The air is filled with scents of eucalyptus and lavender, giving you a sense of new life. Nothing can stop you here. you are free

ELM RD's commitment is not only in the formulation, but also in the selection of materials and packaging. The reed diffuser is made from 100% natural essential oils and alcohol-free soybean base liquid. In addition, the bumpy package is made of a paper called seeded paper, which is a combination of recycled paper pulp and mustard flower seeds. After receiving the product, the box is often thrown away after completing its role, but it transforms into a completely different shape and gives you a new enjoyment.

The reed diffuser FREEDOM embodies the brand's thoughts in everything from the scent to the container to the package. Not only can it be used at home, but it can also be used as a gift for birthdays and Christmas, as a gift that expresses the feeling of being tired every day.

Helping you relax in your busy life

UK based fragrance brand ELM RD. The brand's founder, Miguel Ángel, worked in the big advertising industry and spent a hectic schedule between England and America. In his stressful and anxious days, he stopped by San Francisco's Golden Gate Park just a short time before his flight, and that is what inspired him to start this brand.

The scent of the towering pine, eucalyptus and cypress trees of Golden Gate Park made me realize just how important our sense of smell is to our relaxation, health and well-being. “What if we could put this scent in a bottle and help others find their mind-body balance in a time of need?” Make sure you connect with emotion.

Then the exploration of Miguel Angel's world of scents begins. Learn aromatherapy and continue experimenting with blending different essential his oils at home. In 2005, ELM RD started as a natural handmade home fragrance brand.

Today, in our labs in South East London, our products are formulated, designed and manufactured entirely by hand. All decisions are based on "Reuse, Reduce and Recycle", and we create environmentally friendly and sustainable products from the selection of raw materials to packaging and containers.