Keep it long, treasure it long.

fits comfortably

Jeans are an indispensable part of your daily outfit because they are easy to mix and match. For such a reliable companion, we want not only good design, but also comfort that makes us want to wear it every day.

Introducing easy jeans that are made with a focus on comfort and a beautiful silhouette. The back of the waist is made of elastic, making it comfortable to wear even when sitting for long periods of time. The design has a tapered silhouette that gradually tapers toward the hem, making your legs look neat and beautiful.

Focus on the material

As a fabric manufacturer, SETTO researches and develops blends of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from around the world. The original thread that brings out the best of cotton is connected to the attention to aging of the textile and its presence.

The material used for these 11OZ easy jeans is a material called air-spun yarn, which has a rough and rough texture. Denim fabrics are made by twisting fibers using the power of air, and denim fabrics woven with air-spun yarns are characterized by a smooth and dry texture. It has just the right thickness and feels comfortable against the skin, making it a fabric that can be used throughout the year.

There are two colors available: ID, which has a deep color that will look good over time, and LID, which has been given an aging finish and has a refreshing impression. Both are classic colors that go well with any top, so you can enjoy a wide range of coordination, from plain T-shirts to patterned blouses and unique silhouettes. Also, it doesn't look easy from the front, so even if you tuck it in with a top, it will give you a classy look.

Partner clothes

SETTO continues to make comfortable clothes that are designed to be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer based in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki/Kojima, now known as the holy land of denim, was once an island floating in the Seto Inland Sea. The land that was reclaimed from shallow waters became more popular for growing salty cotton than for rice, and the spinning industry developed. Kojima has been producing school uniforms and jeans since before the war, when the Westernization of clothing began to advance, and after the war, through the American workwear boom and the jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making fabrics for casual wear in Kojima, which has such a long history. That's why we continue to create clothing that is so convincing and valuable.