Keep it long, treasure it long.

Setouchi as a canvas for clothing

SETTO, which values ​​manufacturing in the Setouchi region, has released smock shirts in refreshing colors reminiscent of the Setouchi region. SETTO collaborated with a towel factory in Ehime Prefecture, which has a thriving towel industry, and used the same looms that weave towel fabric to create plain-woven fabric for clothing. SAIJOH shirts are made from a special terry cloth tailored for clothing, and are lightweight and comfortable to the touch, making you want to wear them for a long time.

SETTO's SAIJOH shirt is reminiscent of the calm and rich sea of ​​Setouchi. Not only does it look refreshing, but the fact that it uses fabric woven at a towel factory in Ehime Prefecture, which faces the Setouchi Inland Sea, makes you feel close to the Seto Inland Sea. The fabric used for SAIJOH shirts was woven using the same loom that normally weaves towels, but adjusted to produce plain weave fabric that can be used for clothing. By intentionally eliminating the pile that is typical of terry cloth, the material has a texture that is easy to use as clothing. The great thing about this item is that it retains the soft feel of the towel material and is comfortable to wear even in the summer.

The design is a smock shirt with a slightly shorter silhouette for a neat look. The round neckline makes the décolleté line look beautiful, so it's classy without being too casual. There are slits on both sides of the hem that are different in the front and back, making it easier to balance with the bottom. We also recommend SAIJOH jacket made of the same fabric.
There are three colors: transparent WHT, brightly colored BLU, and thin pitch STP. All of the colors have a cool and refreshing tone, and when you look at them, you can imagine the calm sea of ​​Seto Inland Sea.

Partner clothes

SETTO continues to make comfortable clothes that are designed to be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer based in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki/Kojima, now known as the holy land of denim, was once an island floating in the Seto Inland Sea. The land that was reclaimed from shallow waters became more popular for growing salty cotton than for rice, and the spinning industry developed. Kojima has been producing school uniforms and jeans since before the war, when the Westernization of clothing began to advance, and after the war, through the American workwear boom and the jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making fabrics for casual wear in Kojima, which has such a long history. That's why we continue to create clothing that is so convincing and valuable.

SETTO's distinctive feature is that it considers the development of materials to be part of its design, and is particular about threads, fabrics, colors, and shapes based on the know-how gained through textile planning and sales. We consider clothing to be a long-term partner, and continue to create clothing that values the essence of life while finding surprises, joys of discovery, and fun in everyday life.