Keep it long, treasure it long.

With rabbit

LAPIN ALEXANDRE GRIS, a cute rabbit with long ears, is a stuffed animal handmade in France. With its tricolor ribbon and gray color, it's stylish enough to be used as an interior decoration, as you'd expect from France.
A stuffed animal is a baby's first friend. Since we spend so much time together, parents are also curious about the background behind their children. MAILOU TRADITION's mission is to protect the traditional French stuffed toy making and pass it on to the future, and each item is carefully made one by one, avoiding short-circuited production and manufacturing processes.

Existence like a talisman

Stuffed animals are an important part of a child's growth process. It is also a presence that makes you feel attached, relieves small anxieties, and calms your mind. For this reason, in France, where MAILOU TRADITION is located, there is a culture called "doudou" where children carry around pieces of cloth or stuffed animals with them like talismans from an early age, and most children love doudou. It is said that one has. You can take this doudou not only when you sleep or at home, but also when you go out or travel. In addition, when children are away from their parents for the first time at daycare centers or kindergartens, having doudou with them gives them a sense of security and plays an important role in helping children become independent. For this reason, even if the need for doudou decreases as the child grows up, it will become a lifelong treasure for the child, as an important friend they spent their childhood with.

LAPIN ALEXANDRE GRIS has long limbs that make it easy for small children to carry. We offer two sizes: 30cm, which is easy to choose as a gift, and 50cm, which is more friendly and playable. As a stuffed animal that will be loved for a long time, it is recommended as a Christmas or baby gift gift for your child or grandchild. The carefully handmade stuffed animals are sure to please the parents who receive them.

Presenting French traditional crafts to future generations

MAILOU TRADITION, a handmade stuffed toy manufacturer, was founded in Chateaubourg, France in 2011 by a group of experienced sewing craftsmen. It has gained a reputation for its high quality and excellent design, and in 2015, it was awarded the Entreprise du Patrimoine Vivant (EPV) certification by the French government. EPV is a title awarded to companies that maintain traditional technology and manufacturing methods and produce excellent products in France.

In 2019, it became one of the Doudou et Compagnie brands, and in order to preserve the making of stuffed animals as a traditional French craft, we continue to handmade each one one by one in Brittany, France, without introducing short-circuited production or manufacturing processes. I am.