Keep it long, treasure it long.

Fine stitching on collar and sleeves

A short-length shirt with a relaxed silhouette. The fine stitching on the collar and cuffs is an accent. The wide cuffs in particular have multiple layers of stitching, which creates a three-dimensional effect, and the cool shape does not show the silhouette of the body, which is a nice feature.

A wonderful piece that can be the main focus

The chest pocket design, which looks like a switch, and the pleats on the back are accents of this piece. The fabric is made of super long-staple cotton "Supima cotton", which is also known as cotton cashmere, and is supple, soft, and firm. It has a glossy feel and elegant impression unique to typewriters, and can be worn with just the right balance without being too casual.

The sleeves are about three-quarter length, but because of their unique three-dimensional effect and the fact that they do not stick to the skin, you can wear it alone in midsummer, or as a jacket under a shirt in autumn, making it a STITCH shirt that you can wear for a long time.

The three refreshing colors of white, blue, and navy are classic and unmistakable colors for shirts. The unique details make this a simple piece that can also be the main focus of your outfit.

The key to fabric making is "cotton"

With a background as a fabric manufacturer, SETTO researches and develops high-quality cotton blends from various countries. We spin original threads that match the characteristics of each cotton from around the world. Our original threads, which bring out the best in cotton, lead to a commitment to the aging of textiles and a strong presence.

We are particular about the manufacturing process, spinning the cotton into thread to bring out the individuality of the carefully selected cotton, and adjusting the rotation speed of a machine part called a cam in 0.1 second increments to create a unique texture with a deep flavor. Cotton is an agricultural product, and there are unevenness in the cotton quality every year, but we make fine adjustments to bring it closer to a consistent quality texture.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island floating in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.