Keep it long, treasure it long.

How to enjoy laundry

The idea of clothes care is not new. In the past, most people had a knowledge of clothes care, such as carefully mending and reviving them, or devising insect repellent measures in their daily lives. In today's age of mass production and mass consumption, this custom is often forgotten, but STEAMERY was founded in 2014 by Frej, Petra and Martin to bring it back in a way that fits today.

STEAMERY offers innovative products that take garment care to a new level, with a range of laundry detergents for those who shop carefully for what they need, and want to care for and wear their often-consumable clothes for a long, long time. The products have a fashionable look with a simple, modern design that eliminates waste, and manufacturing that carefully selects materials, such as using recycled materials for the containers. The natural fragrance typical of the Scandinavian brand STEAMERY is subtly scented during and after washing, turning housework into a pleasant time without making it feel like a chore.

It is difficult to buy expensive laundry detergent for everyday use in every household, but if you receive a good gift, you can look forward to casual housework. We recommend this product not only as a wedding or housewarming present, but also as a mid-year or year-end gift, or as a gift of appreciation for your daily life.

White keeps white clothes white

WHITE was developed to keep white clothes white and clean without bleach. The secret lies in the combination of stain- and dirt-specific enzymes and a fabric-friendly laundry detergent that preserves the original nuances of the fabric as long as possible and coats the fibres with a coating that makes them less susceptible to staining.

"DELICATE" for delicate silk and wool

Wool and silk are natural materials and are composed entirely of proteins. Therefore, care must be taken when choosing a detergent, as washing with enzymes can destroy the fibres of the garment after just a couple of washes.DELICATE is a gentler detergent with surfactants as active ingredients that break down and dissolve protein-based dirt (food, sweat, make-up, etc.). It is also suitable for use with a wide range of products.

Care for denim and dark coloured clothes "DARK DENIM"

High-performance DARK DENIM, which acts like a treatment to prevent unwanted residue in the wash, has been specially developed for dark materials and denim. Use it on your favourite denim and important fashionable clothes with great bright colours.

"ALL COLORS" to delay fading.

Often coloured garments lose their lustre and look faded after several washes, ALL COLORS is a detergent that takes care of this and keeps coloured garments colourful and vibrant.

HYPOALLERGENIC for sensitive skin and small children

The main difference between HYPOALLERGENIC and other STEAMERY detergents is that it is a high-performance, hypoallergenic laundry detergent that contains no fragrances, preservatives or other allergens. This all-purpose detergent is fragrance-free, stain and bacteria resistant, colourfast and contains no fragrances, preservatives or other allergens. The clever thing about this detergent is that it targets dirt and bacteria at a temperature of 30°C and dissolves and removes residues with a washing machine water rinse.

ODOR CONTROL for sweaty clothes and odours

ODOR CONTROL is a highly efficient detergent specially developed to remove persistent odours and bacteria at low temperatures. Using a unique formula, the detergent removes odour-causing components from sportswear, activewear, bed linen, cotton, swimwear, towels and other garments.

All detergents float dirt and bacteria at 20°C, and water rinsing in the washing machine dissolves and removes residues. Washing at low temperatures prolongs the life of the clothes, saving water and energy, and the brand's commitment to a wide range of sustainability is also evident in the use of cruelty-free in production and recycled plastic for the containers.

Sophisticated performance and aesthetics

The Scandinavian minimalist design has a look that can be left out as interior decoration, so it would make a great wedding present for a new life or a practical everyday gift for someone who enjoys housework. STEAMERY detergent will make housework even more enjoyable by enveloping you in a good fragrance while you wash your clothes.

Modernising old-fashioned garment care practices

Founded in Stockholm, Sweden in 2014, the total clothing care brand is currently present in 79 countries. STEAMERY products, which are used by many people through historic department stores, design shops and select shops, are recommended for those who carefully select and shop for what they need and want to wear carefully and for a long time, as they prolong the life of clothes that tend to become consumable with correct and simple care.