Keep it long, treasure it long.

Clean & White

The VENTURI VC / WHITE PIERRE sneakers are part of VEJA's VENTURI trekking-type series. It features a thick outsole that protects the joints of the foot from ground vibration, and like the rest of the series, it is made of carefully selected materials that are friendly to both the wearer, the maker, and the earth.

What you see in the background of the sneaker

These sneakers are a little bit special. They are not from a famous brand or trendy, but you can see where they are made and what kind of thought goes into them. The materials used are environmentally friendly, such as organic cotton, or sourced through fair trade. Many people are involved in making the pair of sneakers you see in front of you. You can feel that in the sneakers of French brand VEJA.

The thick, eye-catching outsole, named L-FOAM, is also suitable for running. It is made with 50% each of natural and synthetic rubber to provide cushioning and protect your feet from the impact of running.

The upper is leather? but it is a clean material made of organic cotton coated with polyurethane resin. The lining is made of organic cotton and recycled polyester, and combines the essential elements of a comfortable sneaker: breathability, flexibility, and light weight. This is a pair that works well for sports days or when you want to bring a point of reference to your feet in your everyday attire.

VEJA means "look" in Portuguese. What is on the 'other side' of shoes?" and hopes that it will be an opportunity to look at the "other side" of manufacturing. Shoes are often worn out, but VEJA has a production background where you can see the creator and the materials used, and where people can meet and tell their stories.

Thorough material selection

Generally, rubber farmers sell the rubber itself, and primary products have low added value, but by refining and shipping the collected rubber directly at the farmer's premises, the company ensures a way to obtain reasonable compensation through direct transactions without intermediaries. The rubber material is also refined on the same day it is collected, resulting in a high-quality rubber product. Within an hour of collection, natural rubber is mixed with a coagulant, filtered, and sheeted to prevent oxidation of the rubber, increase its purity, and make it more supple and comfortable to wear.

VEJA also has a vision for the future, aiming to eventually manage a series of production processes in-house, including cattle breeding and processing. In addition, the cotton used for insoles and parts is organic cotton grown in northern Brazil, and VEJA procures cotton from farmers in the state of Ceará, northern Brazil, in accordance with fair trade rules. Furthermore, we do not keep extra stock of organic cotton material, but manufacture and supply products within a reasonable production limit of 15 tons per year.

Bright Production Background

The shoe brand VEJA, born in 2005, has many fans around the world for its simple, clean, and functional sneakers made by a manufacturing process that allows the producer and consumer to be seen. VEJA was born when founder François Ghislain Morillion and his colleagues came across a factory and its shoes, which were made in Brazil, producing popular sports sneakers such as volleyball shoes. The factory specializing in sneakers was established in 1970. They continue to produce basic shoes loved by Brazilian men and women of all ages, from children to adults.

VEJA sneakers, which are made of locally sourced clean materials and hand-assembled one by one by local Brazilian craftsmen, are distributed around the world at a rate of 30,000 pairs per year. VEJA is a trusted and popular brand, with long-established brands and select stores in France also sharing VEJA's design and commitment to craftsmanship and introducing its products.