Keep it long, treasure it long.

Make your usual pillow summer-ready

A hemp pillowcase that feels the natural cooling sensation and comfort of hemp on your skin. It feels smooth even on sweaty days, and will transform your usual pillow into a spring/summer pillowcase.

The natural flaxen-colored pillowcase made from 100% hemp will blend in well with any room, and is recommended for those who are particular about their interior. It feels good when washed, and the more you wash it, the softer it becomes and the more it fits your skin, which is a point you will want to use from now on.

Packed with the charm of hemp

Hemp is the strongest and coolest material of all natural fibers. It absorbs and releases sweat quickly, has excellent breathability, is easy to remove stains, and is resistant to washing. This pillowcase is made by turning hemp into a natural, unbleached, undyed, and unfluorescent fabric, making the most of the good qualities of the material. It is made safely and securely for both adults and children.

Thin, soft threads are tightly woven, making it extremely smooth to the touch. It is not itchy, so even those who are not good with linen can try it. Even on hot days, when the smooth linen touches your skin, it reduces the stickiness and allows you to sleep comfortably.

Linen is strong and durable, so it is crisp when you first use it, but the more you wash it and use it, the softer it becomes and the more it fits your skin. It is a material that you will grow to love, as it becomes more your own the more you use it, and the crumpled feeling becomes a flavor and charm.

Genuine linen pillowcases are available in regular and large sizes, and both are simple bag types without zippers. It is easy to put in and take out, so it is easy to wash, and even those who sweat a lot or have skin problems can wash it every day and sleep in a clean environment.

Sleep comfortably with body-friendly materials

SaFo aims to prevent and reduce various illnesses caused by the use or contamination of chemicals through bedding, leading to a healthier life. It is "safe and secure bedding" that has been confirmed to be free of harmful substances and chemicals at all stages from raw materials to the finished product, so it is recommended for people with sensitive skin, chemical allergies, and people with atopic dermatitis and asthma, whose symptoms may be aggravated by dust and mites.

Sleep peacefully

SaFo, named after the word "etiquette," is an organic cotton textile brand. Its parent company is a futon manufacturer founded in Kochi Prefecture in 1988. The brand was started with the desire to deliver safe and secure products above all else, and its origins lie in the illness of the founder's child. When my child was 6 years old, he was taken to the hospital by ambulance due to asthma caused by allergies, but he survived. This incident prompted us to start developing a futon that would allow people who are so ill that they can't sleep at night because of allergies, or people with weak bodies, to sleep in peace.

We produce everything in-house, from hand-loosening carefully selected organic cotton to processing, molding, and sewing. Not only do we not use chemicals that are harmful to the human body, but we also have the international organic certification "Global Organic Textile Standard (GOTS)" from the global certification agency ECOCERT. There are only a few bedding companies in the world that have obtained the organic certification GOTS. SaFo believes that being natural and organic is "etiquette." It is a comfortable organic brand that gives you a sense of security every time you use it.