Keep it long, treasure it long.

A beautifully shaped 100% cotton beret

The PLUMES cotton beret by LAULHERE has a smooth, dry texture that perfectly matches the spring and summer mood. Made of cotton fabric, it can be worn comfortably even in sweaty seasons and is suitable for year-round use. Berets are easy to balance in outfits, and many people love wearing wool berets in autumn and winter.

LAULHERE's PLUMES cotton beret is designed for fashion enthusiasts who want to enjoy stylish hats in spring and summer. It pairs well with lightweight clothing and can be used to complete simple styles. The textured piqué fabric has a firm weave, making it durable despite its cool appearance.

Among hats, berets are versatile and match various styles, from casual to sporty to natural, and can be worn effortlessly. Berets are widely popular because you can tilt them left or right, wear them straight and deep, or push them back to show your forehead, allowing you to find the most flattering angle for you.


Stylish and Durable

Founded in 1840, LAULHERE is the only remaining traditional brand in the French Basque region. Each beret is handmade by artisans. Made in the birthplace of the Basque beret, LAULHERE is considered the pinnacle of berets, known as "The BERET." They have the technology to create uniform felt from high-quality wool, resulting in berets that are substantial yet soft and easy to wear. LAULHERE dyes their berets using time-honored methods, producing vivid colors without unevenness. Their high-quality finish has remained unchanged, and they supply berets to royalty and militaries worldwide. It's a hat that makes you want to cherish and use it for a long time.

When worn, it covers the head without being too deep or shallow. Designed with fashion in mind, the hat doesn't look out of place and helps to elevate your overall style by lifting the balance upwards. The fabric is 100% cotton, lighter than standard berets, and perfect for spring and summer.
Click here for the PARIS10 (beret) made of merino wool

The outer fabric features a subtle LAULHERE logo. The PLUMES cotton beret is lined, ensuring it maintains its beautiful shape when worn without collapsing. The classically designed embroidered crest tag on the inside reflects the brand's attitude despite its simplicity. For those unsure about which hat suits them, this beret is easy to incorporate into various outfits and helps tie everything together. It's also a great gift choice for fashion enthusiasts.


History of the Beret

While many fashion house designers have been focusing on berets in recent years, their history dates back to before the 15th century. It originated with shepherds in the Basque region, was adopted by artists, then became part of military uniforms. Revolutionaries popularized it among citizens, and it has been loved by many historical figures, including those in movies. From there, people involved in fashion, which is closely related to film, were influenced, and many actresses also loved wearing them, solidifying the beret's status as an unwavering fashion item.


Traditional Craftsmanship Continued by a French Established Brand

Amidst these changes, LAULHERE has continued to make high-quality wool berets using traditional techniques since its founding in 1840 in Oloron-Sainte-Marie, on the French side of the Basque region. Berets made in this area were known as a Basque specialty, valued for their high quality, used by shepherds at the foot of the Pyrenees to protect their heads from moisture, and even loved by Napoleon III.

In the 2000s, LAULHERE became the only manufacturer to produce UN force berets with all production processes carried out in France. While the beret became one of France's iconic fashion items, and cheap products flooded the market with time, reducing the number of traditional beret makers, LAULHERE continues to create berets by artisans based on recipes developed over many years, from raw wool to felt manufacturing. It takes more than two days to make one beret, which undergoes multiple inspections. LAULHERE's French artisans continue to produce high-quality berets in all aspects: shape, texture, and sewing technique.