Keep it long, treasure it long.

Improve your concentration when doing desk work

"Less, but better." That is the design concept of BRAUN.

What is good design? A clear answer to such a question that has been asked over and over again. BRAUN products are finished products that seem to embody that answer. In addition to being easy to understand and use, they also have a sense of beauty in their design, which can be said to be a kind of modesty.

Great for small spaces

A scene with a small clock on a desk or bedside. Many people may only use the clock on their smartphone these days, but you may have had the experience of touching your smartphone to check the time, checking notifications, and losing time while doing so.

This simple digital clock that only checks the time is one of BRAUN's representative clocks. With its reliable visibility and simple alarm and light functions, it helps you concentrate on your desk work and wake up refreshed in the morning. It is compact enough to fit in the palm of your hand or even in your pocket, making it an excellent travel clock.

The design inherits the essence of the digital clocks that BRAUN has developed so far, but has been modified to match the modern era. The back of the clock has an intuitive design that allows you to turn the alarm on/off, snooze, light, adjust the time and volume, which is a typical feature of BRAUN. This digital clock can also be used as a switch to close your smartphone and concentrate on your work.

It is very compact and does not take up much space even when placed next to the bed, and is a convenient size that allows you to place it anywhere in a small space such as the bathroom, entrance, toilet, or kitchen. This size makes the inorganic digital clock product look somewhat charming. It is perfect for your home, and would also make a great gift for businessmen who travel a lot.

Functionalist design

The company was founded in 1921 when engineer Max Braun built a factory in Frankfurt. It started by manufacturing radio parts, and grew into a radio manufacturing company in 1929.
After the death of founder Max Braun, his son took over and, as he was reviewing the concept and deciding the future direction, hired Diter Rams as a designer. The decision to hire a designer began with imagining the type of customer who would use Braun products, and came to the conclusion that it would be someone who was intelligent, had a flexible way of thinking, and would enjoy unobtrusive products that would give them the freedom to find their own fulfillment.

Rams' design, which combined a simple appearance and easy-to-read design with innovative technology, was selected for Moma's permanent collection in the late 1950s shortly after its adoption, and became recognized around the world as a new standard. A complete design that has been loved since its release could also be called a "functionalist design."



Good design is innovative.

Good design makes products useful.

Good design is beautiful.

Good design makes products easy to understand.

Good design is modest.

Good design is honest.

Good design is permanent.

Good design is consistent.

Good design is environmentally conscious.
Good design is as little design as possible.