Keep it long, treasure it long.

Calendar and temperature functions

"Less, but better." That is the design concept of BRAUN.

What is good design? A clear answer to such a question that has been asked over and over again. BRAUN products are finished products that embody that answer. Not only are they easy to understand and use, but they also have a kind of modesty and beauty of form.

What you want to know now, right on your desk

This is the most BRAUN-like multi-function digital clock, reflecting the functional beauty of BRAUN. It allows you to check the time, alarm, calendar, and temperature all at once. With its practical, simple design and monotone coloring, it fits in with a variety of places, including working desks, bedrooms, and living rooms. This digital clock allows you to see the "now" information you want to know at a glance, and improves your work efficiency.

As an alarm clock, it is convenient because it does not disturb your sleep in low-light environments that maximize visibility at night, and has a continuous backlight function that illuminates the display when it feels dark. The time can be displayed in 12-hour or 24-hour mode, and is displayed in seconds.

The back of the clock has an intuitive design that makes it easy to understand, such as turning the alarm on/off, snooze, light, time and volume adjustment. While some digital clocks are difficult to set, this clock has a unique world view that mixes retro and modern, and it has a charm that makes you want to touch it and check it out.

The size is not easy to tip over, and it is just the right size to place it next to your bed without getting in the way. It is good to place it in the entrance, living room, kitchen, etc. at home, and it is also recommended for spaces such as the reception desk of an office or store. It is not only good for your home, but also makes a great gift for businessmen.

Functionalist Design

In 1921, engineer Max Braun built a factory in Frankfurt. It started by manufacturing radio parts, and in 1929 it grew into a radio manufacturing company.

After the death of founder Max Braun, his son took over and, as he was reviewing the concept and deciding the future direction, hired Dieter Rams as a designer. The decision to hire a designer began with imagining the type of customer who would use Braun products, and came to the conclusion that they would be intelligent, have a flexible way of thinking, and would enjoy unobtrusive products that give them the freedom to find their own sense of fulfillment.

Ramus' design, which combines a simple, streamlined appearance and easy-to-read design with innovative technology, was selected for Moma's permanent collection in the late 1950s shortly after its adoption, and became recognized around the world as a new standard. The completed design, which has been loved unchanged since its release, could be called ``functionalist design.''


Good design is innovative.
Good design makes products useful.
Good design is beautiful.
Good design makes products easy to understand.
Good design is modest.
Good design is honest.
Good design is permanent.
Good design is consistent.
Good design is environmentally conscious.
Good design is as little design as possible.