Keep it long, treasure it long.

Brighten up your face

LIBERTY OKKAKE shirts are made with Liberty prints that have been loved for generations. They feature a stand-up collar that makes the neck look long and a boxy silhouette with a wide body. The cuffs are also a key feature, as they are wider than those of regular shirts, creating a more classical impression. In addition, since the shirt is fully open, it is also reassuring to wear when you want to avoid the strong sunlight.

Wearing Flowers

LIBERTY OKKAKE shirts are captivating with their delicate touch and beautiful colors. They are made with Tana Lawn fabric, which is representative of Liberty prints. Tana Lawn is a fabric that represents Liberty prints, and is named after the fact that it is a lawn fabric made from cotton grown near Lake Tana in Africa. The fabric is woven with thin threads at a high density, making it light and has an elegant luster. Another nice feature is that it is wrinkle-resistant, and if you arrange it properly and hang it out to dry, you can wear it right after washing.

▽Two patterns are available.

Blue (BLU): Capel Pepper A design that combines Liberty's classic patterns, "Capel" and "Pepper". The blue base is accented with yellow small flowers and soft pointillism, giving it a sense of depth and beauty.

Green (GRN): Irma's Garden A nature-themed design with plants such as euphorbia and poppies carefully drawn with a watercolor touch. The background is layered with a large lattice pattern, creating a fantastic and elegant atmosphere.

Both patterns have a refreshing impression that is perfect for spring and summer, as is typical of SETTO shirts. While having a sophisticated atmosphere, the pattern itself is eye-catching, so we recommend matching it with items in calm colors. It can be worn in a wide range of styles, and if you button it up and pair it with a fluffy gathered skirt, it will create a feminine style. Even if you just wear it casually with a casual T-shirt and high-waisted denim pants, it will give you a sophisticated impression.

Clothes that become your partner

SETTO continues to make comfortable clothes that are meant to be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kurashiki and Kojima, now known as the mecca of denim, were once an island in the Seto Inland Sea. The land created by reclaiming shallow waters became a popular place for growing cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, they made school uniforms and jeans, and after the war, Kojima became a leading producer of jeans after the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, a place with such a history. This is why they continue to make convincing and valuable clothes.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be long-lasting partners, and continue to create clothes that value the essence while finding the joy and fun of surprises and discoveries in everyday life.