Keep it long, treasure it long.

Seto Inland Sea wave pattern

The OKKAKE shirt, which is also the brand icon of SETTO, has been made into a short-sleeved spring/summer design. The material has been changed to create a shirt that evokes the tranquil scenery of the Seto Inland Sea.

The classic stand-up collar unique to OKKAKE shirts remains the same, but the wide cuffs allow air to pass through for a refreshing feel. It is more elegant than a cut-and-sew shirt and more casual than a regular shirt, so it is nice to be able to put together a casual and elegant style.

Smooth and comfortable

The fabric is SETTO's original "wave pattern dobby material." With a rough hand-drawn wave pattern and moderate transparency, it has a beautiful shape but also gives the impression of being relaxed. Dobby weaving is a technique that weaves intricate patterns, and is characterized by its three-dimensional beauty. The refreshing wave pattern that gives you a sense of the Seto Inland Sea also provides visual comfort in the hot summer.

The design is based on SETTO's standard item "OKKAKE shirt", but the sleeve length has been changed to elbow length. The short length is also a key point, and it is set with an exquisite balance that makes it easy to match with any outfit. The stand collar makes the neck look long and slender, and has a characteristic classical atmosphere, making it a design that accentuates the outfit.

The cool colors are refreshing, and you can wear it elegantly with any bottoms. You can wear it casually with denim, or with a voluminous flared skirt, which is recommended as it balances well with the length.

Clothes that will be your partner

SETTO continues to make comfortable clothes that will be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kojima, Kurashiki, now known as the mecca of denim, was once an island in the Seto Inland Sea. The land reclaimed from shallow waters led to the cultivation of cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, the company produced school uniforms and jeans, and after the war, Kojima became a leading producer of jeans through the American workwear boom and the jeans boom. Japan Blue Co., Ltd. has continued to produce casual wear fabrics in Kojima, which has such a history. This is why they continue to produce convincing, valuable clothing.

SETTO's distinctive feature is that they consider material development to be design, and are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. They consider clothes to be partners that will last a long time, and continue to create clothes that value their essence while finding the joy and fun of surprises and discoveries in everyday life.