Keep it long, treasure it long.

Great for mixing and matching

Fashions change, and this is especially evident in clothing. However, the desire to use something for a long time, the attachment to the things you love, and the comfort of wearing them cannot be explained by fashion alone.

As if to capture such feelings, SETTO, a brand born from a textile manufacturer in Kojima, Okayama Prefecture, continues to make honest clothes, thinking of clothes as a long-term partner. This time, we will introduce a long coat with a big silhouette that completely wraps around the body.

Relax your shoulders and put it on

The rounded silhouette of the dropped shoulders gives this coat a gentle and feminine feel. Made of thick cotton twill material with a soft feel and no lining, this piece is light to wear and can be used from early spring when it is still cold, through autumn and early winter.

The design is characterized by a gun patch on the left chest. This detail is originally attached to shooting jackets, but it adds an attractive design element to the design. The front is a concealed button placket, giving it a neat and tidy look in a casual atmosphere.

The back hem has a center vent, so it is long but still allows for good leg movement. The collar can be closed all the way up with a hook, or left open to enjoy matching with accessories such as a scarf.

It comes in two colors: light gray and beige with nuances. Both are calm colors that blend well with other colors and are highly versatile. BEG has a natural impression, so we recommend pairing it with white denim for a one-tone outfit or with something with a gorgeous color pattern. It can be used in a wide range of outfits, from men's-like outfits to adorable outfits. LGY is an exquisite beige-gray color that can be combined with white as well as blue-based items such as navy and gray to create a classy outfit.

The key to making fabric is "cotton"

With a background as a fabric manufacturer, SETTO researches and develops high-quality cotton blends from various countries. They spin original yarns that match the characteristics of each cotton from around the world. The original yarns that bring out the best in cotton lead to a commitment to the aging of textiles and a strong presence.

They are particular about the manufacturing process, spinning cotton into yarn to bring out the individuality of the carefully selected cotton, and adjust the rotation speed of a machine part called a cam in 0.1 second increments to create a unique texture with a rich flavor. Cotton is an agricultural product, and the quality of the cotton varies from year to year, but they are fine-tuned to achieve a consistent quality and texture.

Clothes that will become your partner

SETTO continues to make comfortable clothes that will be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Now known as the mecca of denim, Kojima, Kurashiki, was once an island in the Seto Inland Sea. The land reclaimed from shallow waters led to the cultivation of cotton, which is more tolerant of salt than rice, and the spinning industry developed. Before the war, when clothing began to become more westernized, the company produced school uniforms and jeans, and after the war, Kojima became a leading producer of jeans through the American workwear boom and jeans boom. Japan Blue Co., Ltd. has continued to produce casual wear fabrics in Kojima, a city with such a history. This is why they continue to produce convincing and valuable clothing.

SETTO's distinctive feature is that they consider material development to be design, and they are particular about threads, fabrics, colors, and shapes based on the know-how they have gained from planning and selling textiles. We view clothing as a long-term partner, and we continue to create clothing that values ​​its essence while finding the joy and fun of surprise and discovery in everyday life.