Keep it long, treasure it long.

Military spec reproduction model

A military watch created by stripping away decoration and pursuing the necessary functions. Founded in New York in 1921 by three young entrepreneurs, BENRUS is a brand deeply engraved in the history of the American watch industry. With a commitment to Swiss-made movements, high durability due to its military design, and no unnecessary functions, they have created masterpieces that can be used for a long time.

Based on a model used in harsh environments

This "TYPE-I" is a model that is as faithfully reproduced as possible based on the ideal watch (MIL-W-50717) sought by the US military special forces in the 1970s. The original model is a genuine military watch trusted by special operatives who worked in the harshest environments, such as UDT (Underwater Demolition Team), CIA agents, and Navy SEALs. When you know its background, you will understand that the simple dial is designed to allow you to read the time instantly.

While reproducing the military standards of the time without compromise, the simple design can be incorporated into modern fashion. BLACK is a color that is easy to incorporate into modern fashion items. SILVER has the same silver case as the original, and is a color scheme that will tickle the hearts of military watch lovers.

Reliable durability, waterproof function, and visibility

A sophisticated design with a stainless steel case and nylon belt, and an elaborate Swiss-made quartz movement. It is highly waterproof and has a 10 atmosphere water resistance performance that can be used for water work and light marine sports, and a screw-down crown is used. The screw-down crown is more waterproof than a general crown, and as a result, it is resistant to moisture and has the effect of preventing deterioration of the dial and movement. The plump dome-shaped windshield reminiscent of an antique watch is a double dome, so the dial does not distort even when viewed from an angle, and visibility is not impaired. In addition, the watch is coated with luminous paint, so it is highly visible even in dark places and at night, and can be worn with confidence in any situation.

BENRUS military watches incorporate only the essentials and are highly durable, making them a timeless product that has been loved for a long time. The ageless design goes well with basic denim for a casual day off, and also with men's office casual wear. Makes a great birthday, Christmas, or Father's Day gift.

A talented company engraved in American history

BENRUS was founded in New York in 1921. The founders were Benjamin Lazulas and his two brothers. With the funds they had prepared, they imported excellent Swiss movements and established a production system in which they assembled (cased) them in the United States. Using aviator Charles Lindbergh and baseball player Babe Ruth in their advertisements, the brand gained popularity with its dress watches in the 1930s and its waterproof watch with an inner bezel, the Ultra Deep, in the 1960s.

The brand gained widespread recognition during the Vietnam War. Thanks to its connection with a Swiss manufacturer that has continued since the brand's launch, the brand gained a strong reputation as a domestically produced brand that was the government's supplier of military watches. After that, the military model, officially certified by the U.S. Department of Defense, became popular as a fashion item due to its high durability, military watch details, and simple design without unnecessary decoration, which continues to this day.