Keep it long, treasure it long.

定番をアップデート

"Less, but better". That is the design concept of BRAUN.

What is a good design? A clear answer to such a question that has been asked over and over again. The product of BRAUN (Brown) is a finished product as if to embody the answer. Not only is it easy to understand and use, but it is also a kind of modestness that makes you feel the beauty of modeling.

Active in a small space

A landscape with an alarm clock at the bedside. It's a familiar scene you see in a movie scene, but many people may now only use the alarm on their mobile phones. I would like to introduce such a person to the BC02X which added new functions to the BC02 with an alarm clock reproduced based on "AB1" selected as a permanent collection item in the Museum of Modern Art in New York, compact and simple, neat While keeping the design balance, we added a snooze function and a light that is easy to see even in the dark.

It's so compact that it doesn't obstruct the space even if it's placed on the bedside, and it's nice to be able to put it in a small space such as a washroom, entrance, toilet, and kitchen. This product, which is an inorganic alarm clock with a sense of size, makes you look charming. Not only for your home, but also for gifts to businessmen who travel a lot.

ALARM CLOCK BC02X


Functional design

In 1921, engineer Max Brown began building a factory in Frankfurt. Starting from manufacturing radio parts, in 1929 it grew into a radio manufacturer.
After founder Max Brown, he adopted Deterrams as a designer as his son decided on the future direction as he reviewed the takeover concept. The recruitment of designers begins with the image of the type of customer who loves brown products, who can think intellectually and flexibly, and who give the freedom to get their own fulfillment. It leads to the idea that someone is pleased with.

Designed with innovative technology combined with the streamlined simplicity and easy-to-read Rams, shortly after its introduction, it was selected by Moma's permanent collection in the late 1950s and is recognized as a new standard worldwide. The completed design, which has been loved since it was released, may be called "functional design."

<10 Articles of Deterrams Design>
Good design is innovative.
Good design makes the product convenient.
A good design is beautiful.
Good design makes the product easy to understand.
Good design is modest.
A good design is honest.
A good design is permanent.
Good design is consistent.
Good design is environmentally friendly.
Good design doesn't design as much as possible.