Keep it long, treasure it long.

My favorite denim

Do you have your favorite denim or jeans? Easy to fit any tops, durable fabric that does not bother dirt, and items with many core fans, as there are many well-known brands. However, there are those who have not been able to meet the favorite like this easily.
What I would like to introduce to such people is to provide denim fabric to domestic and foreign denim brands, denim of a manufacturer that knows only denim. It is a domestic jeans of SETTO which continues making the denim pants and the jeans which are not caught in a type while using the traditional manufacturing method in Kojima of the sacred place and Okayama prefecture of denim.

What I want is a basic one

CTX-010L 12 oz selvic straight jeans with high waist design that can make legs look sleek and long. You can make the line of the legs look more beautiful by inserting the top. It's a basic straight type, so it's easy to match with any tops. Front buttons and rivets (parts at the end of the pocket), leather patches are engraved with SETTO women's model limited. Simple patch is elegant and has cuteness.

The fabric is a 12 oz selvic denim. Serubitchidenim is a denim fabric woven using an old-fashioned loom and is characterized by the "ears" of both ends of the fabric. Weak tension woven fabric that is unique to old-fashioned power looms has uneven texture of the fabric and enjoys a unique rustic texture.

The classic style of T-shirts and jeans, as well as the variant tops that make you feel a little individuality, the classic item that is easy to match with any tops, such as a blouse with a dignified elegant pattern, is a nice place for jeans. The size prepared S, M, L and three kinds. Please enjoy the good quality domestic denim.

Partner clothes

SETTO continues to make clothes that are comfortable to wear, assuming that they will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and foreign brands.

Kurashiki Kojima, which is now called the mecca of denim, was once an island in the Seto Inland Sea. The land reclaimed from the shallows became popular for the cultivation of cotton, which is more salty than rice, and the spinning industry developed. We have been working on school uniforms and jeans since before the war when the westernization of clothing began to progress, and after the war, through the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, which has such a history. That is why we continue to create persuasive and valuable clothes.

The feature of SETTO is that the development of materials is also considered design, and we are particular about threads, fabrics, colors, and shapes based on the know-how gained from planning and selling textiles. Considering clothes as long-term partners, we continue to create clothes that value the essence while discovering the surprises, the joy of discoveries, and the joy of everyday life.
In addition, the white core of the thread is indispensable for the color fading of jeans. It is possible to create this core white with a unique indigo dyeing method called "rope dyeing" that dyes while touching the air. Since the company was founded, we have focused on the fact that rope dyeing affects the color fading of jeans, and we have been making jeans that allow you to enjoy various changes through repeated trial and error of cotton quality, spinning, and weaving methods suitable for rope dyeing. . And as a denim manufacturer, we are always researching cutting-edge dyeing technology.