Keep it long, treasure it long.

Loose, but elegant and fashionable.

The fashion is changing, and clothes are especially prominent. However, the feeling of wanting to use it for a long time, and attachment to things, and comfort of wearing are things that can not be told only by the trend. In order to draw such feelings, SETTO, a brand born from a textile manufacturer in Okayama and Kojima, considers it a long-standing partner in clothing and continues to make honest clothes.

Creates some style

FARMS SHIRT is a stand-up collar type clean shirt. When I put it on and open my hands, it is a box type with almost the same length and width, but the silhouette is refined thanks to the high-quality shirt fabric with a feeling of falling and the tack on the back. You can wear it neatly while having the joy of not picking up your body shape. I think it's cute to wear a stand-up collar shirt with the buttons tightly tightened to the top, but of course you can also remove the buttons and wear it as a haori coat. Also, if you put a thin scarf in the collar, you can create a highly sensitive styling.

The colors are white and navy, with the addition of navy stripes. As it is a standard color shirt, it is easy to coordinate regardless of the color of the bottoms to match. It was the previous theory that bottoms are slender for such fluffy tops, but even if both silhouettes are generous, the sophistication is not lost. Of course you can wear it as a single piece in spring and autumn, but in winter you can also wear a long turtleneck T-shirt or a layered style that shows the neck and sleeves a little by wearing this shirt under the sweater.

The key of making good fabric is the cotton

From the backbone as a fabric manufacturer, SETTO is researching and developing from high-quality cotton blends of various countries. We are spinning original yarns that match the characteristics of each cotton in the world. The original yarn, which draws out the best of cotton, will lead to a commitment and presence in textiles over time.

We are particular about the manufacturing process, spinning cotton to yarn so as to bring out the individuality of carefully selected cotton, and adjusting the number of rotations of mechanical parts called cams in 0.1 second units to create a tasteful and unique texture. . Cotton is an agricultural crop, and the cotton quality is uneven every year, but it is made to fine-tune it to bring it closer to a certain quality texture.

Partner clothes

Assuming that it will be used for a long time, SETTO has been making comfortable clothes. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Okayama Prefecture, known for providing materials to domestic and foreign brands.

Kurashiki Kojima, now known as the sacred place for denim, was once an island in the Seto Inland Sea. The land created by reclaiming the shallows has been flourishing in cotton, which is more salty than rice. Kojima has become a representative production area for jeans since the beginning of the war, when clothing began to become a Western style. Japan Blue Co., Ltd. has been making fabrics for casual fairs in Kojima. That's why we continue to create persuasive and valuable clothes.

The feature of SETTO is that the development of materials is also regarded as design, and sticks to thread, fabric, color and shape based on the know-how gained through the planning and sale of textiles. As a long-time partner in clothing, we continue to create clothes that value the essence while discovering the surprises, joys of discovery, and fun in everyday life.