Keep it long, treasure it long.

Fashionable spices

The necklace LIDER MEDIA LUNA S is small but has a gold-colored and assertive motif. The motif impresses with luxury and elegance, and gives a beautiful neck that shines brilliantly. The oxygenated silver chain impresses with a men's-like atmosphere, making this necklace easy to match with a wide range of casual styles. If you get lost in accessories, you can add this necklace to accent your outfit and create a higher-grade impression.

The motif of this collection, Gönül, which means heart, was found by designers in a small shop in a large Grand Bazaar in Istanbul, Turkey. The designer wants to express the movement of the mind that a person feels something and is uplifted or depressed and sinks, and by wearing it, it becomes a talisman that protects the mind and soul. I will.

Making full use of natural products

rom ancient times in Mexico, jewelry as a decoration has been made from all natural materials such as natural stone, sheep leather, silk, vegetation, and flowers. In addition to decoration, ISHI Jewelry has a meaning as a talisman and a symbol, and has created a unique design with such a meaning. A jewelry brand that conveys the beauty of Mexican jewelry.

The strong sunlight and dry climate of Oaxaca, Mexico, also create the depth of color of trees and rocks, leading to a unique shape, brilliance and luster. Furthermore, traditional techniques have been inherited from generation to generation, such as using natural ingredients such as lime, salt, and ash for all processes to stop dyeing. By further arranging the rare techniques that the Mexican people have passed down, knitting, dyeing, and molding natural materials, we are creating modern jewelry while retaining the charm of the original materials.

Technology cultivated in Mexico

The beginning of ISHI Jewelry was when brand designer Regina Barrios was attracted to the splendor of traditional techniques handed down to her native Mexican people and began to learn them. One of the reasons was that I had an aunt who was originally the director of the Mexican Folk Museum, and the enthusiasm to inherit the people and manufacturing that was born in Mexico naturally sprouted.

Regina herself has been hand-crafting accessories using unique techniques that remain in the region since she was little, and after studying abroad at a university in France, she was also involved in the production at a typical select shop in France at that time. Regina is unfortunate that the delicate and valuable technology is utilized only among specific ethnic groups, such as the bracelet woven with leather and silver, which is now a typical item of ISHI Jewelry. We established ISHI Jewelry in 2005 with the desire to spread our unique technology.

ISHI Jewelry manufactures accessories with a contemporary design based on the techniques of the Mexican people. When Regina traveled to Japan, she learned that the Japanese word for STONE, which is the motif, is "stone", and she liked the sound of the brand name "ISHI" and adopted it as the brand name. It was. Currently, ISHI Jewelry is available in various select shops in Mexico, America, Europe and Asia.