Keep it long, treasure it long.

Sneakers that make you want to know the material

RIO BRANCO is a running shoe with a clean form and a large logo on the heel. A versatile series that doesn't become too sporty and is easy to match with any style. Sneakers are often selected with an emphasis on ease of wearing and movement, but when you know VEJA sneakers, you will want to know "what kind of material" and "where they are made". It is a brand that lets you discover a new perspective on choosing things through a pair of sneakers.

This sneaker is a little special.

VEJA sneakers that are neither famous brands nor trendy, but you can see where they are made and what you think. The materials used are mainly environmentally friendly materials such as organic cotton and those procured by fair trade, and many people are involved in the pair of sneakers in front of them. That's what the French brand VEJA sneakers feel like.

The upper of the sneakers RIO BRANCO / GRAVEL NAUTICO OXFORD GRAY uses a Brazilian mesh material called HEXAMESH, which is woven by superimposing two types of threads. The base is made of durable recycle PET bottle yarn, and the surface is made of organic cotton woven into a hexagon. It is a material born from the upcycling efforts of VEJA. Upcycling is the recycling of obsolete materials and products into higher quality or more useful products, and VEJA first uses fabrics made exclusively from recycled PET bottles for sneakers. It is also a brand that has been recycled. In addition to the upper, 53% sugar cane is used for the midsole, and 42% bio-based material (12% Amazon natural rubber and 30% rice husk) is used for the outsole. I can ask.

Sneakers with a navy logo on a white mesh fabric RIO BRANCO / GRAVEL NAUTICO OXFORD GRAY. The orange outsole that you can glimpse when walking is also a point. The sneakers are easy to use as a pair for everyday use because the coloring does not choose the clothes to match.

Commitment to material selection

VEJA means "see" in Portuguese. A sneaker brand from France that asks "what is on the" other side "of shoes?" And hopes that it will be an opportunity to turn to the "other side" of manufacturing. Although shoes are inevitably worn out, VEJA has a production background where you can see the particular materials and creators, and there are people-to-people encounters and stories.

Generally, rubber farmers sell the rubber itself, and the primary products have low added value, but by refining and shipping the collected rubber as it is at the farmer, it is appropriate for direct transactions without intervening intermediaries. We have a way to get paid. In addition, it is said that the rubber of the material will be a good quality rubber product because it will be refined on the same day it is collected. Natural rubber is mixed with a coagulant within 1 hour of collection, filtered, and made into a sheet to prevent the rubber from oxidizing, increasing its purity and making it comfortable and supple.

VEJA also has a vision for the future, aiming to eventually manage a series of production processes such as cattle breeding and processing in-house. In addition, the cotton material used in the insoles and parts is organic cotton grown in northern Brazil, and cotton is procured from producers in the state of Ceara in northern Brazil in accordance with fair trade rules. Furthermore, with organic cotton materials, we do not have extra inventory and manufacture and supply products within a reasonable range of annual production of 15 tons.

Bright production background

The shoe brand "VEJA", which was born in 2005, is a brand that has many fans all over the world, making sneakers that are simple, clean, and functionally beautiful by making things that producers and consumers can see. Founder François Ghislain Morillion and his colleagues met a factory and shoes for sports sneakers such as volleyball shoes that are popular in Brazil, and VEJA was born. Manufactured in a factory specializing in sneakers founded in 1970. From children to adults, we continue to make basic shoes that are loved by men and women of all ages in Brazil.

VEJA sneakers are made by hand assembling materials procured locally by local Brazilian craftsmen one by one, and 30,000 pairs are distributed worldwide every year. Well-established French brands and select shops are also trusted and noteworthy brands that sympathize with VEJA's design and manufacturing commitment and incorporate products.