Keep it long, treasure it long.

A life with a gentle hand

MASUHISA SOMEORI KENKYUSHO which produces a product made of yarn carefully spun one by one by human hands. The founder of the brand, Mr. Masahisa Shibata, was born in a family with a cotton dyeing factory and used to run a yarn trader. This brand was born when I met a natural dyeing factory that runs counter to the times at a small textile factory in Niigata during the mass production period of the high economic growth period.
Contract farms in Shandong Province, China, have not used pesticides and fertilizers ever since they started farming long ago. Fabrics made by hand spinning yarn slowly with a power loom are tasteful gems full of the benefits of nature.