Keep it long, treasure it long.

Wrap the baby in wool

Underwear brand for children, founded in Denmark in 1963, joha. We have developed wool underwear for children for the first time, saying it is better to use wool than acrylic-blended and cotton-based clothes to protect children who can not adjust their temperature well from the cold. In recent years, wool has been re-evaluated the original properties of the material is used in sportswear and is used in various scenes. joha uses wool with such a lot of attractiveness, and it is widely known as a wool underwear brand for children, especially in Scandinavia, by focusing on fabrics and design.