Keep it long, treasure it long.

Yarn accessories by Yayoi craftsmen

The concept of creating new value from scratch with the power of yarn is 000 (triple o). The mother of the brand is the well-established embroidery store “Susumori,” which was founded in 1877 in Kiryu City, Gunma Prefecture. Worked on the technique of Yayoi weaving for about 80 years and worked on all kinds of clothing processing from Japanese to Western clothing, and made things with the latest technology and skilled craftsmen. 000 (triple o) starts in 2010 from the thought that I want you to wear the beautiful accessories produced by the technique of embroidery from the strong historical presence. Based on new ideas that are not tied to established concepts, we are particular about design and craftsman's high embroidery technology. The brand's name, 000 (triple o), has the enthusiasm to create new value with the power of yarn, as there are thousands of combinations starting from 000 to 999.