Keep it long, treasure it long.

A trouser that becomes a standard

HELKA is a bottoms brand based on the concept of "quality and value noticed because of long use." Okayama Prefecture, where the brand was born, has prospered since ancient times with many factories that manufacture denim, uniforms and work clothes. Since sewing is continued for the purpose of daily use at work and school, it is a production area where craftsmen who use reliable techniques and machines can also take time-consuming manual work.
HELKA started with such a desire to take advantage of its careful product creation and create basic and cool products that incorporate the production technology of industrial products born from different backgrounds.