Keep it long, treasure it long.

Fine Papers from Florence

Carta Varese is a brand of traditional fine paper made in Florence, Italy. Appearing around the 17th century, its roots date back to the original Renaissance pattern. At that time, it was very time-consuming to apply a mixture of tempera and starch to a wooden block, press it against paper many times, and print. It is currently offset printing and is still printed in Florence. The end of letterpress printing using Florentine traditional design and technology is even described as a miracle of alchemy, and its beautiful and gentle paper products are loved all over the world.