Keep it long, treasure it long.

What is the trick?

A leading glass brand newly delivered by KISSO, born in 1995 in Sabae City, Fukui Prefecture, as a glasses trading company. Eyeglass frame manufacturing in Sabae exceeds 100 years and tells the very history of Japanese eyeglass manufacturing. The company was founded by Gozaemon Masunaga, who was called the founder in 1907, focusing on making eyeglass frames that can generate cash income with a small initial investment as a side business during the agricultural off season, based on the foresight that eyeglasses will be a necessity. From. In 2019, he received two Good Design Awards for his frame technology and the use of a new material, biocellulose. It is a brand that continues to be used for a long time and actively develops and incorporates new traditional techniques and new materials, and has plenty of potential for the future.