Keep it long, treasure it long.

Gentle, safe, colorful and fun fabric toys

Oskar & ellen is a fabric toy maker founded in Stockholm in 2000. Petra, who is the founder of the brand was a professional golfer and also specializes in children's psychiatry at university and learned how plaything, pretend play, and the color of toys affect children. When he traveled around as a professional golfer, he thought that there might be a toy that would help children concentrate and educate. The brand produces toys that inspire children and enhance their learning ability and creativity.