Keep it long, treasure it long.

Spinning history, incorporating newness

RIN&CO., a brand that develops household goods and tableware, was started by Shirindo, a manufacturer of Echizen lacquerware that has been in business for over 200 years. It was born out of a desire to let more people know about the wonderful technology of Hokuriku. and local friends”. In 2012, the current 8th generation Shirindo became the youngest traditional craftsman in the production area, spinning the history of Echizen lacquerware while developing products that are easy to use even for young people who are unfamiliar with lacquerware.