Keep it long, treasure it long.

Living in harmony with nature

Moi Forest is a brand named after the combination of the Finnish word Moi (my) and the English word Forest (forest). Based on the concept of "forest bathing through the skin," the brand was launched in 2020 by a female researcher interested in the power of Finnish forests and women well versed in natural cosmetics and well-being. Focusing on the relationship between the microorganisms of Finnish forests and the resident bacteria that exist on our skin, the brand will develop products using the ingredient "Reconnecting Nature™," which was developed based on the efforts and research of natural cosmetics trainers and cutting-edge research teams from the University of Helsinki and other institutions.