Keep it long, treasure it long.

Strength that can withstand the sun and the wind

A field hat that has the image of being used in agriculture that is exposed to the sun for a long time. Recently, the design has been changed to suit casual and sporty clothes while keeping the large brim, and it is also active as a fashion accessory.

FJALLRAVEN's G1000 hat field hat is a field hat that can be used by both men and women, with a lovely fox leather logo and simplicity that is easy to incorporate into various coordination. You don't have to worry about the location or the weather because we use fabrics unique to outdoor brands such as "G-1000", which is also the face of FJALLRAVEN, which is resistant to ultraviolet rays, rain and dirt.

High-performance materials made by outdoor brands

G-1000 is a traditional fabric used in all products from tents to clothing. Polyester is mixed with cotton and soaked with wax. It has a firm feel at first, but the more you use it, the more it feels like denim. Can be used habitually for a long time. Developed for adventure and world travel wear and tents, the highly durable G-1000 is a versatile material with top-class durability, windproofness, UV protection, waterproofness and light weight. Because it is an excellent outdoor material, it can be used in various situations.
Especially with regard to UV cut performance, in the UV test in Australia, which is said to have the strictest UV rays, the UV protection index hits the highest value of 50+, and you can see how high the quality is. Hats are easily damaged because they are exposed to sunlight and rain, but there is a sense of security that they can be used habitually for a long time if they have this level of performance.

The fox leather tag on the front of the cap also sets it apart from the fading cap, and the G1000 hat field hat allows you to enjoy the entire fabric and the aging of the leather.
The adjustable elastic drawcord is essential to protect your head from the wind, and I feel that it is an important factor that makes it more casual from a design point of view.
With a unisex design that can be used by both men and women, you can take a walk in the morning and evening, walking, trekking, fishing, camping, and traveling in a casually good atmosphere, so of course you like the outdoors and fashionable for yourself. It is also recommended as a gift for your friends.

Scandinavian-born outdoor brand

Swedish royal warrant brand FJALLRAVEN. In pursuit of universal design, high functionality, and durability and longevity, FJALLRAVEN, which has been making outdoor products in Sweden since 1960, is said to be durable and long-lasting. Has passed a number of rigorous field tests.
The long-lasting sustainable brand, which uses environmentally friendly materials, is functional, durable, and long-lasting, and continues to make happy products for all the people who make it, the people who use it, and the places where it is used, has a high level of technology. FJALLRAVEN's outdoor products such as backpacks made in Japan have been highly acclaimed all over the world.
FJALLRAVEN means Arctic fox, outdoor person in Swedish. To protect the Arctic fox, which is also the origin of the brand, we support the Arctic fox protection project "SEFALO", which donates 10 euros per product (some products). We are making products that can protect nature, which is easy for animals to live in, without burdening the environment.