Keep it long, treasure it long.

動物達や自然を守れるものづくり

FJALLRAVEN is a Swedish national outdoor brand founded by Okke Nordin in 1960. At that time, the brand was the first to develop an outdoor backpack with a lightweight and durable frame, "functional", "durable and long-lasting", "timeless design", "do not betray trust", With the mottos of "easy to use" and "to face the harsh nature", we create products that can be used daily from the outdoors.
In addition, the Arctic fox was the key point of the Kanken bag, which was developed in the late 1970s when 80% of the Swedish people suffered from back pain. It is a manufacturing brand that considers the user as a long-selling product that has been loved by people all over the world since its birth.