Keep it long, treasure it long.

Dress elegantly and lightly

The cool and silky linen feel is perfect for the still sweaty season. 120% LINO linen pants made from fine count yarn are linen but have a glimpse of elegance.

The linen material that feels cool on the skin allows you to enjoy the change in texture as you use it, and creates a luxurious time each time you touch the skin. A long time ago, linen was called "Woven Moonlight" in ancient Egypt and was widely used in Shinto rituals. The tablecloths and bed linens that have been passed down in many European homes have a tradition of loving only the real thing, which is regarded as an important family item that symbolizes the family style, dignity and aesthetic sense. 120% LINO, Italy's leading linen wear brand, is absolutely confident in such linen.

Overwhelmingly smooth touch

120% LINO clothing secures and uses only the highest-ranked linen materials from France to Belgium at the annual fabric exhibition to achieve high flexibility and natural comfort. This linen is dyed with a special product dyeing "tinto capo" technique, and we have developed our own with 26 color variations at all times, and the surprisingly soft finish is also a major feature. We are presenting a timeless collection with a natural and gentle atmosphere, as it is sewn in the state of cloth woven in the natural color and dyed in the post-process.

The linen pants that you can wear neatly are designed to show the sheer feeling of cool linen and the line of your body. With a silhouette that fits the body moderately, the linen feels good on the skin, making it useful even in the hot season. Linen pants have a rough image, but by adding a tack to the front part, it has a silhouette like formal pants. In addition, although the material itself is casual, the delicate fabric made of fine threads is used to create a moderately elegant atmosphere. These pants can be worn with a T-shirt or coordinated with a shirt.

Strong feelings for linen

120% LINO (120% Reno) founded by Alberto Pellet in 1990 in Bologna, Italy. In Italian, lino means linen, and the more you make it a brand name, the more you are particular about and passionate about linen. We specialize in items made from high-quality, soft linen that feels good against the skin, and are strongly supported by fashion-conscious people. Founder Alberto Pellet's strong passion for linen dates back to when he was over 20 years old. While walking in Camden Town, London, he was shocked to find a vintage white linen jacket that was quietly placed in a store that happened to pass by. This encounter, fascinated by the vintage's most tasty white linen jacket, was the beginning of everything. Since then, despite the fact that the fashion trends of the world, including Italy in the 1980s, have changed in a completely different direction, he has been pursuing vintage-tasting linen.