Keep it long, treasure it long.

Natural texture of washed-out

A cotton linen antique-like shirt with a distinctive grain that is created with a double washer finish. The smooth feel of the cotton linen material and the light comfort are one of the charms.

The clothing proposed by URVIN, a brand of Okayama and Kojima, one of the leading denim producing areas in Japan, is not limited to denim, but any one that makes you feel "urban". A unified style is born because it is a brand that consistently performs from fabric selection to pattern, sewing and finishing.

Discerning design

A cotton linen antique-like shirt with a classic stand-up collar that makes your neck look neat. Using a cotton linen material that combines the softness of cotton with the crispness of linen, it has a smooth feel and is ideal for spring and summer. The fluffy lines have a calm silhouette that is feminine for adults, but because it uses casual materials, it is not too beautiful and is a well-balanced item. It is an antique-style shirt that features a large gusset that looks like a slit on both sides, and you can feel the attention to detail.

There is a slight difference in length between the front and back, and the length behind the hip line is hidden. Any pants will look neat and clean. In addition, the small shell buttons on the front and the gathers on the back and sleeves create a fluffy and sweet atmosphere.

Cotton linen antique-like shirts are also recommended for layering. Switching the side is not only easy to move but also easy to coordinate. A piece that expands the range of coordination, such as denim, as well as a style that allows you to look into skirts and wide pants from the side. The width of the first button and the second button is slightly longer, so you can open it wide and enjoy it as an open-collared shirt. It's also a good idea to open all the buttons and use it as a haori for the chilly season.

Urban atmosphere and vintage feel

The brand name URVIN is a coined word that is a combination of URBAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to the material, a beautiful feminine line that fits into the present age. We aim to be a denim brand that will continue to be a denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends, even after many years.

Insatiable challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS, which has historically prospered as a cotton cultivation area and has wholesaled fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics, has been denim from a well-known collection brand in Europe. Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabric is different from others and what Japanese denim fabric maker can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.