Keep it long, treasure it long.

Urban and feminine denim

URVIN was born from Japan Blue Co.Ltd., a textile manufacturer in Okayama Prefecture, known for providing fabrics to domestic and foreign denim brands. As if wiping out the image of denim's “casual, rugged”, it seeks femininity from making the fabric, creating a beautifully worn adult.
Pursuing vintage-like processing and models inspired by old things, while being urban silhouettes and designs. A beautiful line that is feminine in the present age while valuing the commitment to materials. We are aiming to be a denim brand that will stay close to you regardless of how many years it has been, for women who are obsessed with trends, and who are obsessed with high-quality materials and comfort.