Keep it long, treasure it long.

Sneakers for your feet and the environment

Until a while ago, women's outfits that used to be worn with leather shoes, office style and sneakers are no longer uncomfortable, and there are many variations. There are high-tech sneakers with thick soles and classic ones, and the type you choose depends on your usual coordination and taste, but RIO sneakers are casual and unaffected by trends.

Sneakers are often selected with an emphasis on ease of wearing and movement, but when you know VEJA sneakers, you want to know "what kind of material" and "where they are made". increase. Through a pair of sneakers, you can discover a new perspective on choosing things.

This sneaker is a little special

VEJA sneakers that are neither famous brands nor trendy, but you can see where they are made and what you think. The materials used are mainly those that are environmentally friendly, such as organic cotton, and those that are procured through fair trade, and many people are involved in the pair of sneakers in front of them. That's what the French brand VEJA sneakers feel like.

SNEAKER RIO BRANCO POKER WHITE uses a mesh material called ALVEOMESH. Made from 100% recycled PET bottles, it is a material with excellent breathability, flexibility, and lightness, born from the upcycling that VEJA is working on. Upcycling is the recycling of obsolete materials and products into higher quality or more useful products, and VEJA first uses fabrics made exclusively from recycled PET bottles for sneakers. It is also a brand that has been recycled. In addition to the upper, 52% sugar cane is used for the midsole, and 42% bio-based material (12% Amazon natural rubber and 30% rice husk) is used for the outsole. I can ask.

The suede part is procured from a farm in Rio Grande do Sul, and is brushed to give it a supple and soft texture. You may be worried that it will last longer if it is soft, but it is tanned under the REACH (Regulation, Evaluation, Authorization and Restriction of Chemicals) for human health and environmental protection established by the European Union. It is processed and durable, so you can rest assured. In addition, it has a water-repellent oil coating, so you can wear it without problems if it rains lightly, and it is also a nice point in terms of ease of handling such as being hard to get dirty. VEJA sneakers are certified by the Leather Working Group (LWG), which is expected to protect and maintain the environment and promote the sustainable production of SNEAKER RIO BRANCO POKER WHITE sneakers that can be environmentally friendly while enjoying aging.

Commitment to material selection

VEJA means "see" in Portuguese. A sneaker brand from France that asks "what is on the" other side "of shoes?" And hopes that it will be an opportunity to turn to the "other side" of manufacturing. Although shoes are inevitably worn out, VEJA has a production background where you can see the particular materials and creators, and there are people-to-people encounters and stories.

Generally, rubber farmers sell the rubber itself, and the primary products have low added value, but by refining and shipping the collected rubber as it is at the farmer, it is appropriate for direct transactions without intervening intermediaries. We have a way to get paid. In addition, it is said that the rubber of the material will be a good quality rubber product because it will be refined on the same day it is collected. Natural rubber is mixed with a coagulant within 1 hour of collection, filtered, and made into a sheet to prevent the rubber from oxidizing, increasing its purity and making it comfortable to wear.

VEJA also has a vision for the future, aiming to eventually manage a series of production processes such as cattle breeding and processing in-house. In addition, we use organic cotton grown in northern Brazil for the cotton material used in insoles and parts, and we procure cotton from producers in the state of Ceara in northern Brazil in accordance with fair trade rules. Furthermore, with organic cotton materials, we do not have extra inventory and manufacture and supply products within a reasonable range of annual production of 15 tons.

Bright production background

The shoe brand "VEJA", which was born in 2005, is a brand that has many fans all over the world, making simple, clean and functional sneakers by making things that producers and consumers can see. Founder François Ghislain Morillion and his colleagues met a factory and shoes for sports sneakers such as volleyball shoes that are popular in Brazil, and VEJA was born. Manufactured in a factory specializing in sneakers founded in 1970. From children to adults, we continue to make basic shoes that are loved by men and women of all ages in Brazil.

VEJA sneakers are made by hand assembling materials procured locally by local Brazilian craftsmen one by one, and 30,000 pairs are distributed worldwide every year. Well-established French brands and select shops are also trusted and noteworthy brands that sympathize with VEJA's design and manufacturing commitment and incorporate products.