Keep it long, treasure it long.

Relax for moms and babies

The off-white lace is lovely, and the gentle wool and smooth silk feels great on the tank top. This time, we have prepared a set so that you can wear it together with your mother and baby. The inner, which is familiar to the skin, makes it easier for you to move and relaxes more than usual. After giving birth, you can give congratulations to both, so it is a perfect tank top set as a gift.
When you hear the word "wool inner", you may think that it is tingling, but joha's merino wool is made of the finest fine fibers of 18 to 19 microns and is almost non-irritating. Furthermore, since it does not use chemicals and is one of the few wools that has been certified by the EU ecolabel, it is a material that even babies can use with confidence.

Wrap gently

Merino wool has an image of high heat retention, and it is easy to think that you will sweat especially in spring and summer, but wool is a material that exerts heat retention and water absorption effects according to the season and body temperature conditions. Its function is said to be a "natural air conditioner", and since there are innumerable air pockets between the curled fibers, heat is not trapped and the body temperature is always kept constant. Thanks to its high breathability, sweat is absorbed and released, the skin is not sticky, it can be kept clean at all times, and the underwear does not get wet with sweat and it does not lead to cold, so you can always stay comfortable. I can do it.
Silk is not only gentle on the skin, but also has excellent heat retention and moisture release properties like wool, making it an excellent material that can be used all year round. It also has excellent moisturizing properties, and has the nice effect of keeping the skin moist even in the dry season, making it perfect for innerwear.

Merino wool and silk also have a deodorizing effect that prevents the growth of germs that cause odors. Wool silk is the best material for underwear all year round, as it doesn't tingle on your bare skin and can be washed at home.

Rediscover the charm of wool

joha is an underwear brand founded in Denmark in 1963. It was the first time that wool underwear was developed for children, saying that wool is more suitable than acrylic-mixed or cotton-based clothing to protect children who cannot control their body temperature from the cold. Since the founder was originally a tailor, he is particular about not only the material but also the fabric and design, and now it is widely known as a wool underwear brand that everyone is said to put on their sleeves, especially in the Scandinavian region.

Wool is known in Japan as a material to survive the cold in winter, but in fact, its high functionality is evaluated in sportswear and outdoor scenes, and merino wool is attracting attention as the safest material for newborns. , The original charm of the material has been re-evaluated.