Keep it long, treasure it long.

Wrap your body and soul

The inner of joha is recommended for women who enjoy fashion with its comfort, functionality, and simple design. When you hear the word "wool inner", you may sweat more than usual, but in fact, merino wool is also called "natural air conditioner" and is a material that you can wear comfortably throughout the year. It's an excellent product that keeps you warm in the hot season and warm in the cold season.

The slightly wide-necked top has a fit that doesn't feel over-dressed even when worn under a shirt or cut-and-sew from spring to early summer, or with a long-sleeved sweater from autumn to winter. The leggings are made to look like spats with a little space, and they are elastic and do not feel cramped, so they are recommended not only for room wear but also for outing styles with skirts and pants. It looks cute and is a perfect gift, so it's nice to give it as a gift on Mother's Day or birthday so that you can spend your days comfortably.

Wrap gently

Merino wool is attracting attention as a material used by newborns. joha's merino wool uses the finest fibers of 18 to 19 microns, and has almost no tingling stimulus. In addition, joha wool does not use chemicals and is one of the few EU ecolabel certified materials that even babies can use with confidence.

Merino wool has an image of high heat retention, but wool is a material that exerts heat retention and water absorption effects according to the season and body temperature conditions. Innumerable air pockets are created between the curled fibers, so heat does not stay and the body temperature is always kept constant. Thanks to its high breathability, sweat is absorbed and released, the skin is not sticky, it can be kept clean at all times, and the underwear does not get wet with sweat and it does not lead to cold, so you can always stay comfortable. I can do it.

Merino wool also has a deodorizing effect that prevents the growth of germs that cause odors. It doesn't tingle on your bare skin and can be washed at home, so it's the perfect material to use as underwear all year round.

Rediscover the charm of wool

joha is an underwear brand founded in Denmark in 1963. It was the first time that wool underwear was developed for children, saying that wool is more suitable than acrylic-mixed or cotton-based clothing to protect children who cannot control their body temperature from the cold. Since the founder was originally a tailor, he is particular about not only the material but also the fabric and design, and now it is widely known as a wool underwear brand that everyone is said to put on their sleeves, especially in the Scandinavian region.

Wool is known in Japan as a material to survive the cold in winter, but in fact, its high functionality is evaluated in sportswear and outdoor scenes, and merino wool is attracting attention as the safest material for newborns. , The original charm of the material has been re-evaluated.