Keep it long, treasure it long.

Stress-free wearing comfort

Joha wool and silk boxer shorts with a comfortable fit that gently wraps around. It combines the fluffy feel of wool with the smoothness of silk, giving it a lightness and comfort that makes you forget you are wearing it. The innerwear that comes into contact with the skin most often is one that is familiar to the skin and easy to move, so that you can relax and comfortably spend every day. It's also a wonderful gift to think about the other person on Father's Day or birthday so that you can spend your days comfortably.

Wrap gently

Merino wool is attracting attention as a material used by newborns. joha's merino wool uses the finest fibers of 18 to 19 microns, and has almost no tingling stimulus. In addition, joha wool does not use chemicals and is one of the few EU ecolabel certified materials that even babies can use with confidence.

Merino wool has an image of high heat retention, and it is easy to think that you will sweat especially in spring and summer, but wool is a material that exerts heat retention and water absorption effects according to the season and body temperature conditions. Its function is said to be a "natural air conditioner", and since there are innumerable air pockets between the curled fibers, heat is not trapped and the body temperature is always kept constant. Thanks to its high breathability, sweat is absorbed and released, the skin is not sticky, it can be kept clean at all times, and the underwear does not get wet with sweat and it does not lead to cold, so you can always stay comfortable. I can do it.
Silk is not only gentle on the skin, but also has excellent heat retention and moisture release properties like wool, making it an excellent material that can be used all year round. It also has excellent moisturizing properties, and has the nice effect of keeping the skin moist even in the dry season, making it perfect for innerwear.

Merino wool and silk also have a deodorizing effect that prevents the growth of germs that cause odors. Wool silk is the best material for underwear all year round, as it doesn't tingle on your bare skin and can be washed at home.

Rediscover the charm of wool

joha is an underwear brand founded in Denmark in 1963. It was the first time that wool underwear was developed for children, saying that wool is more suitable than acrylic-mixed or cotton-based clothing to protect children who cannot control their body temperature from the cold. Since the founder was originally a tailor, he is particular about not only the material but also the fabric and design, and now it is widely known as a wool underwear brand that everyone is said to put on their sleeves, especially in the Scandinavian region.

Wool is known in Japan as a material to survive the cold in winter, but in fact, its high functionality is evaluated in sportswear and outdoor scenes, and merino wool is attracting attention as the safest material for newborns. , The original charm of the material has been re-evaluated.