Keep it long, treasure it long.

wrapped in a sense of security

Recycled cotton blanket TRADITION check pattern is made by weaving thick threads. You don't have to worry about stuffiness, it's easy to carry, and it's an easy-to-use blanket that shines with a tasteful design unique to Scandinavia.

The wide range of uses indoors, such as throws on sofa covers, is due to the perfect size and thickness. It is comfortable to touch regardless of the season, and is extremely easy to use. The recycled cotton blanket TRADITION can be said to be the embodiment of BRITA SWEDEN's creative spirit of "things that you will love for the rest of your life" and "things that will stay close to your life." The light colored tartan check is a lovely design. As the name "tradition" suggests, the traditional patterns are combined with the colors of Scandinavian design, giving you a sense of newness that fits in with modern life.

Familiar with interior

A recycled cotton blanket from BRITA SWEDEN that feels smooth when it touches your skin. This blanket is excellent in terms of size, texture, thickness, and ease of use.

This blanket is gentle on the earth and on human skin. This convenient blanket is made of 100% recycled cotton. When you touch it, you can feel its softness and comfort, as if you have been using it for many years. It is comfortable to sleep on and is perfect for throwing on your lap on the sofa. It's just the right thickness that you can use all year round, such as sleeping alone in the summer or using it as a countermeasure against air conditioning. You can also use it for a baby's nap because it is soft against the skin. A blanket that you can use all the time even after you grow up can also be used as a baby gift. Even if your baby grows up, it's hard to let go of things that are comfortable to touch all the time, but with such a stylish blanket, you can use it without destroying the interior atmosphere even if it is spread out in the room. It is also convenient and useful as a wedding gift or housewarming gift.

Due to its large area, blankets stand out too much in the interior if the colors and patterns are strong. While imagining the room, I thought that a plain color would be boring, but in the end, I tend to choose something that is safe.
BRITA SWEDEN's recycled cotton blanket TRADITION has a pattern that creates a stylish interior space. The design makes you feel relaxed just by being in the room, and it goes well with interior furniture such as sofas and chairs. It is also wrinkle resistant, making it a blanket that you will look forward to using for a long time.

A lifelong rug made by a family of craftsmen for generations

BRITA SWEDEN is a textile brand founded in 2010 by her mother Margaretta and her sisters Pia and Monica. The brand name BRITA comes from the name of Margaretta's grandmother, who was a craftsman. Originally, plastic rugs are a traditional product that has been made in Sweden since the 1940s, and is familiar to all Swedes. Using the looms of the time, each piece is handmade by skilled craftsmen. The reason for establishing the brand is that Margaretta, who learned weaving and knitting from her grandmother and her mother, is proud of her family, who have been handicraft craftsmen for generations. She started by making bedding, aprons, and tablecloths made from organic materials.In 2009, the plastic rug she worked on gained popularity, and in 2010, she established the brand. Currently, in addition to natural materials such as wool and cotton, we are developing rugs with various fabrics such as eco-friendly materials such as recycled PET bottles.