Keep it long, treasure it long.

Clothed in natural functional materials

The mere mention of wool innerwear may make you feel sweaty, but in fact, merino wool is a material that can be worn comfortably throughout the year, and is also called "natural air conditioner. It is an excellent material that keeps you dry in the hot season and warm in the cold season. This camisole is also made of silk blended into the material, which does not prickle or stick to the skin and feels smoother than 100% wool joha innerwear.

Until now, most joha products have been solid colors, but this limited edition color is a border patternl Even though it is a border pattern, it is a light color, so it does not easily show through or interfere with what you wear over it. If you are concerned about it, you can wear it inside a darker top.

Gently wrapped in wool and silk

Merino wool has been attracting attention as a material for newborns, and joha's merino wool is made from the finest 18-19 micron fibers, which are almost free from prickling and irritation. Furthermore, joha wool is chemical-free and is one of the few wools that have received the EU Ecolabel certification, making it safe for babies to use.

Merino wool is often associated with high heat retention, but wool is a material that retains heat and absorbs water according to the season and body temperature conditions. Numerous air pockets are created between the curled fibers, so heat is not trapped and body temperature is always maintained at a constant level. Thanks to its high breathability, sweat is absorbed and released, skin is not sticky, and you can always stay clean and comfortable without getting your underwear wet from perspiration that you sweat, leading to coldness.
Merino wool also has an anti-odor effect that prevents the growth of bacteria that cause odors. It does not prickle on the skin and can be washed at home, making it an ideal material for underwear all year round.

Not to be outdone by wool, silk also has the functionality of a natural fiber. Silk, also known as the "queen of fibers," is made of protein, just like human skin, and is said to maintain healthy skin without unnecessary irritation or stress. In addition, it is also notable for its UV function, antibacterial action, and moisture absorption/desorption properties that surpass those of cotton.
The combination of wool and silk in joha's innerwear shows many advantages over synthetic fiber innerwear.

Rediscover the charm of wool

JOHA is an underwear brand founded in Denmark in 1963. It was the first to develop wool underwear for children, believing that wool was more suitable than acrylic blends or cotton garments for protecting children, who cannot regulate their body temperature well, from the cold. Since the founder used to be a tailor, he paid attention not only to materials but also to fabrics and designs, and now the brand is widely known, especially in the Scandinavian region, as a wool underwear brand that everyone is said to wear on their sleeves.

In Japan, wool is known as a material to protect against the cold in winter, but in fact, its functionality is also highly valued in sportswear and outdoor scenes, and merino wool is attracting attention as the safest material for newborns, and the original appeal of the material is being reevaluated.