Keep it long, treasure it long.

Special muffler

An eye-catching muffler with a unique design that is not found in traditional British patterns. HIKARU NOGUCHI's diamond knit scarf was designed by a knitting expert and is full of the handmade feel and charm of manufacturing products that are not mass-produced, and cannot be found in other brands. We would like to introduce you to special knitted accessories for people who cherish their daily lives, who value continued use and attachment to items after repair, and items that will please those who love knitting and handicrafts.

Making things from the heart

The brand is based on traditional British and Scandinavian knitting patterns and techniques, and uses the latest computer knitting machine technology to create knitted products from carefully selected materials, providing a soft texture and feel that you would not expect from machine knitting. HIKARU NOGUCHI's knit products.

Rather than following fashion trends, we focus on craft-like manufacturing that takes into account the texture, size, and weight of the items people wear. Each material is made from the highest quality natural materials, and the yarns are selected according to their country of origin to reduce waste in global distribution. The brand partners with small factories to produce only the quantities ordered, eliminating wasted inventory and creating a sustainable production background.

In addition, the timeless and timeless design means that anyone can use it at any time.
A scarf is an important item that keeps your neck and chest warm throughout the seasons and helps regulate body temperature. This brand revives patterns designed in the 1980s with Scottish factories, choosing them according to the fashion coordination and physical condition of the day.

A pioneer who spread darning in Japan

HIKARU NOGUCHI was founded in London in 1995 as hikaru noguchi textile design. Since he was a child, designer Noguchi has traveled to regions famous for traditional knitting, such as England, Scandinavia, and Canada, and had the opportunity to pick up various sweaters as souvenirs. We hear that this was the beginning of her passion for the world of knitting.

Fascinated by the design of the Arts and Crafts era and the history and cultural background of William Morris and Liberty, she studied knitting in England, and for her graduation project during her student days, she made felt, which was shrunk to make it difficult to stretch and strong. After our knitted armchairs, stools, and cushions with a high level of quality were selected as Best Works in Interior Paper's World of Interiors, we started our own workshop and partnered with traditional British knitting and textile factories. , has established a knit brand.

All of HIKARU NOGUCHI's products come with a 10-year warranty and can be repaired for damage such as moth damage, teaching us the wonders of having love and attachment to the things you make.
The warm knits of a brand that encourages repair and reuse, selects materials that minimize the impact on the environment, and establish sustainable production backgrounds are sure to impress the wearer. We value enriching our time and continuing to think about future use and impact on the environment.

Everyone, young and old, will be happy with this adorable knit, so choose it as a Christmas gift for the cold winter months.