Keep it long, treasure it long.

love things

Established in London in 1995 as Hikaru Noguchi Textile Design. Fascinated by the history and cultural background of Arts and Crafts, his armchairs, stools, and cushions made from knitted fabrics, which are made from shrunken fabric to prevent stretching and increase strength, were selected as Best Works in Interior Paper's World of Interiors. From then on, we started our own workshop and established a knitwear brand by partnering with traditional British knitting and textile factories.
Our products teach us the wonders of having love and attachment to what we make, and we place importance on selecting materials that minimize the impact on the environment and establishing a sustainable production background.