Keep it long, treasure it long.

Just the right mid rise

The faded color, mustache finish, and denim-like blue color give it a somewhat nostalgic feel. JUAG14013A mid rise jeans vintage wash MID, which looks like it has been worn a lot, is a mid-rise denim with a men's-like silhouette that you'll want to wear around your waist.

It's fun from the start

A 12.5oz piece that is easy to choose even in the chilly season, and was created with the image of a woman wearing men's straight denim. The best part of denim is to enjoy the wrinkles and discoloration that occur as you continue to wear it, but I think there are many people who want to enjoy this feeling from the beginning. JUAG14013A mid rise jeans vintage wash MID has a natural beard and faded finish from the beginning, and as you wear it, it will start to change again. The silhouette that makes your legs look neat is typical of URVIN, which specializes in feminine and clean lines. This shape expands the range of coordination.

The mid-rise style goes well with belts and is fun to wear with accessories, and it is also less cramped around the hips compared to the high-rise style, making it easy to wear even for those who don't like denim.

Urban atmosphere and vintage feel

The brand name, URVIN, is a coined word that combines URVAN (urban) and VINTAGE. Pursuing vintage-like processing and models that are inspired by old things while having urban silhouettes and designs. Beautiful, feminine lines that fit into the modern world while paying close attention to the materials used. We aim to be a denim brand that will remain relevant no matter how many years pass, targeting dignified women who value quality materials and comfort even in basic items, and who are not just bound by trends.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area for Japanese denim. JAPAN BLUE JEANS is a manufacturer of denim fabric that has historically prospered as a cotton cultivation area, and has been selling fabrics to jeans manufacturers in Japan and overseas. After receiving praise for the denim samples they produced to promote fabric sales, they gradually decided to establish their own brand.

As a result of searching for what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, we have continued to pursue the traditional Japanese blue (true indigo) and to bring out the best of denim to the fullest. Our goal is to offer world-class ``authenticity'' made using ultra-low-tech traditional techniques.

Newness created by low-tech technology

The ultra-low-tech technique involves weaving denim fabric using old-fashioned power looms. In order to weave denim that maintains the characteristics of the cotton material, blends well with the body, and achieves natural and beautiful discoloration, it is essential to use an old-fashioned power loom that weaves at a slow speed and with as little tension on the threads as possible. JAPAN BLUE JEANS continues to be particular about this old-style power loom, which disappeared due to the mass production of denim, and JAPAN BLUE JEANS believes that denim with a texture that is not flat is the real thing.

From our backbone as a fabric manufacturer, we conduct research and development based on blending high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from around the world. We pay special attention to the manufacturing process, and we spin the carefully selected cotton into threads to bring out the unique characteristics of the cotton, creating a unique and flavorful texture. Cotton is an agricultural product, and the quality of the cotton varies every year, but the cotton is made in such a way that it can be fine-tuned to achieve a texture of a certain quality.