Keep it long, treasure it long.

Seasonless light colored denim

Colors that come to mind when you think of denim or jeans. Many people think of dark colors like blue and indigo, but that's why I want to tell you about the appeal of light-colored denim. JUAG14023A hight rise wide jeans FAD can be put together to create any taste depending on how you match it, and it is a seasonless and easy to choose item from T-shirts to knits.

Denim lovers should choose it

It uses air-spun yarn with a characteristic dry texture, and has the image of denim from the 90s. The wrinkles created during the manufacturing process give it a vintage-like feel.

Pale blue denim has a different quality than white denim. When white gives a too clean look, this color adds a casual denim look, and goes well with T-shirts, cut-and-sews, knits, and even vintage blouses. Using a light color and matching the top and bottom tones will create a cohesive look, and since black stands out well, try incorporating it with accessories such as bags, shoes, and belts.

Pair it with sweats and sneakers for a boyish style, or roll up the hem and pair it with heels for a sweeter style. The hem is slightly semi-flared to create a beautiful straight look when rolled up. It's also cute if you take advantage of the long length and let the hem sag.

Urban atmosphere and vintage feel

The brand name, URVIN, is a coined word that combines URVAN (urban) and VINTAGE. Pursuing vintage-like processing and models that are inspired by old things while having urban silhouettes and designs. Beautiful, feminine lines that fit into the modern world while paying close attention to the materials used. We aim to be a denim brand that will remain relevant no matter how many years pass, targeting dignified women who value quality materials and comfort even in basic items, and who are not just bound by trends.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area for Japanese denim. JAPAN BLUE JEANS is a manufacturer of denim fabric that has historically prospered as a cotton cultivation area, and has been selling fabrics to jeans manufacturers in Japan and overseas. After receiving praise for the denim samples they produced to promote fabric sales, they gradually decided to establish their own brand.

As a result of searching for what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, we have continued to pursue the traditional Japanese blue (true indigo) and to bring out the best of denim to the fullest. Our goal is to offer world-class ``authenticity'' made using ultra-low-tech traditional techniques.

Newness created by low-tech technology

The ultra-low-tech technique involves weaving denim fabric using old-fashioned power looms. In order to weave denim that maintains the characteristics of the cotton material, blends well with the body, and achieves natural and beautiful discoloration, it is essential to use an old-fashioned power loom that weaves at a slow speed and with as little tension on the threads as possible. JAPAN BLUE JEANS continues to be particular about this old-style power loom, which disappeared due to the mass production of denim, and JAPAN BLUE JEANS believes that denim with a texture that is not flat is the real thing.

From our backbone as a fabric manufacturer, we conduct research and development based on blending high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from around the world. We pay special attention to the manufacturing process, and we spin the carefully selected cotton into threads to bring out the unique characteristics of the cotton, creating a unique and flavorful texture. Cotton is an agricultural product, and the quality of the cotton varies every year, but the cotton is made in such a way that it can be fine-tuned to achieve a texture of a certain quality.