Keep it long, treasure it long.

A slightly feminine denim blouse

Lightly rounded collar and small ruffles on the cuffs. URVIN's JULS10033A denim blouse is a cute piece that has a slightly feminine element in its casual look. Why not make the denim blouse created by URVIN, which goes beyond the casual image of denim and is good at giving an urban impression, the focal point of your coordination?

7.5 ounces, medium thickness

The fabric used is 7.5oz polyester blend denim. The thickness is neither too thick nor too thin, making it easy to use for all purposes, and the material is not see-through, making it suitable for all seasons. It has a distinctive glossy look, and the polyester used is the functional material COOL MAX. It has excellent water absorption and quick drying properties and has the ability to wick away sweat, so it always feels dry to the touch and comfortable. Since it has no cooling effect, it can be worn in autumn and winter without any problems.

The round collar and ruffles on the cuffs create a feminine and soft design. It is made with the same fabric as URVIN's standard UK138201 Denim Pleated Skirt IND, so it has a length and silhouette that looks best when paired with this pleated skirt. Of course, the design works well with the blouse alone, so finding bottoms to match it with is not difficult. You can pair it with casual items such as work pants, or we recommend pairing it with a long skirt for a calmer look.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things while maintaining urban silhouettes and designs. Beautiful lines that fit into modern women while valuing the commitment to materials. We aim to be a denim brand that stays close to the dignified women who value high-quality materials and comfort in basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of denim fabrics in a land that has historically prospered as a cotton-growing area. After receiving praise for the denim samples that were produced to promote the fabrics, he gradually turned to establishing his own brand.

As a result of exploring what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, We aim to propose world-class “genuine products” made with ultra-low-tech traditional techniques.

Innovation created by low-tech technology

Super low-tech technology means weaving denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the material cotton, fits the body well, and achieves natural and beautiful color fading, it is essential to use an old-fashioned power loom that slows down the weaving speed with as little tension as possible on the thread. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom, which disappeared due to the mass production of denim.

From our backbone as a fabric manufacturer, we research and develop from the combination of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from all over the world. We are also particular about the manufacturing process, and we spin the cotton into yarn to bring out the uniqueness of the carefully selected cotton, creating a unique and tasteful texture. Cotton is an agricultural product, and the quality of the cotton is uneven every year.